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Ideas for radio hosts looking to improve their on-air performance
Amy Schumer on Being a Great Airtalent
Stand-up comedienne Amy Schumer’s new show debuts tonight on Comedy Central and, amidst the hype, I came across an interview she did for Esquire where she, in a manner of speaking, talked about how to be an effective airtalent. She talks about how she feels that it is almost a responsibility to share whatever is […]
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The Best Super Bowl Spot Was From a Radio Guy
February 4, 2013
The best spot in the Super Bowl by far goes to Dodge for the Ram Truck commercial that featured the voice of Paul Harvey. It was interesting to watch an entire party come to a halt as that spot progressed both because curiosity was building about who the commercial was for and because Harvey’s words were so powerful. […]
Make Your Content Lead to Action
August 8, 2012
“In any communication experience, the goal should be to influence people to take action.” Kelly Decker, executive VP of Decker Communications I came across that quote in a recent edition of Business Insider’s Instant MBA and couldn’t get over how appropriate it is to not only the type of business presentation Decker was discussing but to what […]
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Let’s Stop Playing the Name Game
August 7, 2012
The bells have rung. Times have changed. Listeners are smarter and more savvy about media than ever before. And therefore they are more skeptical too. Because of this, over and over again, the best hosts and programmers now say its important to connect with your audience in a real way. Have a conversation with them, be […]
Inside Christopher Nolan’s Creative Process
August 2, 2012
One of the best parts of working with hosts is exploring and refining their individual creative process. It’s interesting to discover what gets their creative juices flowing and find a way to maximize it so that it results in consistently compelling content for the listeners. So when I came across this article on Fandango where director Christopher Nolan talks about the process he […]
Gossip vs Real Life: A Contrast In Styles
July 31, 2012
For last week’s Billboard Top 40 Update I was lucky enough to interview two women who are redefining the concept of hosting nights at Top 40 radio. Traditionally a boy’s club of sorts these two ladies – Silly Jilly of KKHH in Houston and Nessa of KYLD in San Francisco — are proving that women can not only handle nights but score big […]
Never Assume You Hit the Bulls Eye with the Listeners
July 30, 2012
I just watched the South Korea women’s archery team defeat China for the gold medal in team shooting. It was pretty dramatic. The two teams were separated by two points with six arrows left to go. For me the best part of the olympics is getting to see sports that are not usually on television […]
Posted in: On-Air Content, Uncategorized
You Are What You Read
July 26, 2012
In last week’s Billboard Top 40 Update I interviewed Roy Williams, the copy writing and advertising guru known to many people as The Wizard of Ads. When I asked him for suggestions on how to write better scripts for radio ads he had replied that behind every great writer was a great reader, “Most people […]
Time to Leave the Bitter Barn
July 24, 2012
The panel I moderated at The Conclave last week in Minneapolis was supposed to be about maximizing local radio: how to make local radio the best in can be. Despite my best efforts it still contained an element of complaining about how syndication and voice-tracking are ruining our industry. I’m so tired of this! First […]
Three Notable Quotes from the 2012 Conclave
July 23, 2012
Last week at The Conclave in Minneapolis I sat in on a panel discussions that yielded three really interesting quotes I wanted to share with you: 1) “Efficiency is the new brevity” (Mike McVay / Cumulus Media) Mike’s point is that a great talk break isn’t about brevity. If you need two minutes to tell […]
Posted in: On-Air Content, Uncategorized
Talent Mechanic.Com: Free Estimates 
April 30, 2013
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