Browsing All Posts filed under »social media«

The Web Site Your Station (or Show) Needs

June 25, 2012

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Ever had this thought: “Why does the radio station (or my show) even need a Website? We interact with our fans on Facebook. Why would they come visit the station (show) site?” Just like with everything else we do, the key is content. Most station (show) Web sites today don’t offer the one thing our listeners want […]

Twitter is Finding its Groove

June 22, 2012

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Don’t look now but here comes Twitter. I know what you are thinking, “Twitter has been here. Where have you been?” But let’s face it while Twitter and Facebook are probably the two most recognized social media platforms there is no comparison in size, engagement level or ease of use. Facebook — love it or […]

Stealing from Sweden

June 20, 2012

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A recent segment of Steven Colbert’s show focused on his attempt to take control of Sweden’s official Twitter account for one week. The idea isn’t as far-fetched as it might initially seem. Apparently control of Sweden’s official account @Sweden  is controlled by a new Swedish citizen each week. While the government is resisting giving Colbert who’s not a […]

Be an Audience Organizer

June 4, 2012

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Getting people to sign a petition is a time-honored way to call attention to an issue. It’s also been a tedious and difficult process until now. Today, with online sites like change.org, it’s easier than ever to organize a movement and get people’s participation. According to an article on the JTW Intelligence blog, as online petitions become common […]

Maximizing the Facebook Timeline

May 24, 2012

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It may surprise you to find out I don’t spend much time on the Facebook page of SoLatina.com. Nothing against the site it’s just not one of my usual haunts. So I’m glad an article on MarketingProfs.com about how to maximize the Facebook timeline layout led me there. Anyone who uses Facebook to reach customers — or in […]

A Lesson From Martha Stewart About Your Show

May 14, 2012

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Whether you love Martha Stewart or hate her, you have to give her credit, the woman has been very successful. So I was intrigued by a recent Future Buzz article on lessons marketers can learn from her. Out of seven lessons, one that stood out to me had the headline, “Tap the Innovation Crowd” which focuses on how Stewart […]

The Wrong Way to Mix Baseball with Social Media

May 7, 2012

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This weekend I was watching the Cubs play the Dodgers — OK I was dozing on the couch while the Cubs game happened to be on — when I heard the announcers read a promo for the Cubs first ever, “Social Media Night” at the park. Curious, I went to the Cubs Web site for […]