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Ideas for radio hosts looking to improve their on-air performance
Browsing All Posts filed under »social media«
The Web Site Your Station (or Show) Needs
Ever had this thought: “Why does the radio station (or my show) even need a Website? We interact with our fans on Facebook. Why would they come visit the station (show) site?” Just like with everything else we do, the key is content. Most station (show) Web sites today don’t offer the one thing our listeners want […]
Twitter is Finding its Groove
June 22, 2012
Don’t look now but here comes Twitter. I know what you are thinking, “Twitter has been here. Where have you been?” But let’s face it while Twitter and Facebook are probably the two most recognized social media platforms there is no comparison in size, engagement level or ease of use. Facebook — love it or […]
Stealing from Sweden
June 20, 2012
A recent segment of Steven Colbert’s show focused on his attempt to take control of Sweden’s official Twitter account for one week. The idea isn’t as far-fetched as it might initially seem. Apparently control of Sweden’s official account @Sweden is controlled by a new Swedish citizen each week. While the government is resisting giving Colbert who’s not a […]
Be an Audience Organizer
June 4, 2012
Getting people to sign a petition is a time-honored way to call attention to an issue. It’s also been a tedious and difficult process until now. Today, with online sites like change.org, it’s easier than ever to organize a movement and get people’s participation. According to an article on the JTW Intelligence blog, as online petitions become common […]
Maximizing the Facebook Timeline
May 24, 2012
It may surprise you to find out I don’t spend much time on the Facebook page of SoLatina.com. Nothing against the site it’s just not one of my usual haunts. So I’m glad an article on MarketingProfs.com about how to maximize the Facebook timeline layout led me there. Anyone who uses Facebook to reach customers — or in […]
A Lesson From Martha Stewart About Your Show
May 14, 2012
Whether you love Martha Stewart or hate her, you have to give her credit, the woman has been very successful. So I was intrigued by a recent Future Buzz article on lessons marketers can learn from her. Out of seven lessons, one that stood out to me had the headline, “Tap the Innovation Crowd” which focuses on how Stewart […]
The Wrong Way to Mix Baseball with Social Media
May 7, 2012
This weekend I was watching the Cubs play the Dodgers — OK I was dozing on the couch while the Cubs game happened to be on — when I heard the announcers read a promo for the Cubs first ever, “Social Media Night” at the park. Curious, I went to the Cubs Web site for […]
Motivation from Pinterest Co-Founder Ben Silbermann
April 30, 2012
Doing a radio show (or any other job) five or six days a week can be a real grind. I don’t mean just showing up and reading liner cards in between saying what song you just played and what song is coming up next. I mean doing a show with great content, audience interaction, social […]
We Need Radio DJ Barbie
April 20, 2012
I wasn’t looking for this, I swear. I had watched a Wall Street Journal video about the reality of self-driving cars and while I was ruminating on the implications the player rolled over to the next clip about the state of Barbie on her 53rd birthday. What surprised me is how similar Barbie is to […]
Be a Curator for Your Audience
April 13, 2012
If you think of a curator as being an old librarian telling you to hush or socially awkward museum worker talking about the unique forms of ink used in the 1700’s to paint pictures of trees you need to think again. With so much information being posted online everyday, curating is being redefined by people who filter […]
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June 25, 2012
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