Browsing All Posts filed under »communicating«

The Best Super Bowl Spot Was From a Radio Guy

February 4, 2013

0

The best spot in the Super Bowl by far goes to Dodge for the Ram Truck commercial that featured the voice of Paul Harvey. It was interesting to watch an entire party come to a halt as that spot progressed both because curiosity was building about who the commercial was for and because Harvey’s words were so powerful. […]

Let’s Stop Playing the Name Game

August 7, 2012

0

The bells have rung. Times have changed. Listeners are smarter and more savvy about media than ever before. And therefore they are more skeptical too. Because of this, over and over again, the best hosts and programmers now say its important to connect with your audience in a real way. Have a conversation with them, be […]

Inside Christopher Nolan’s Creative Process

August 2, 2012

0

One of the best parts of working with hosts is exploring and refining their individual creative process. It’s interesting to discover what gets their creative juices flowing and find a way to maximize it so that it results in consistently compelling content for the listeners. So when I came across this article on Fandango where director Christopher Nolan talks about the process he […]

You Are What You Read

July 26, 2012

0

In last week’s Billboard Top 40 Update I interviewed Roy Williams, the copy writing and advertising guru known to many people as The Wizard of Ads. When I asked him for suggestions on how to write better scripts for radio ads he had replied that behind every great writer was a great reader, “Most people […]

Oh! Carolina

June 29, 2012

0

It’s always encouraging to hear the same things I’ve been trying to say day after day echoed by someone else whose opinion is noteworthy. For example, in this week’s Billboard Top 40 Update I interview Carolina Bermudez who, after seven years on-air as co-host of the syndicated Elvis Duran Morning Show is moving on to a morning TV gig. Think […]

Pain, Fear and Mean Mr. Mustard

June 26, 2012

2

In his iMedia Connection article “The Truth About Engagement,” Joseph Carrabas, the Founder & Chief Research Officer for NextStage Evolution discusses how a person’s unconscious mind works hard to keep out distractions so we can concentrate. Carrabas says there are some things the unconscious mind let’s through its barriers, “Examples include our child’s cry of pain […]

Don’t Let Your Show Be Like Prometheus

June 15, 2012

0

I am glad my friend Christine and I settled on seeing “Prometheus” at an Imax theater. Seeing the truly stunning visuals on the giant screen was quite amazing. What the Imax couldn’t fix however was the lack of characters worth caring about which, despite faithfully wearing my 3D glasses, made the whole experience pretty flat. When I saw the […]