The bells have rung. Times have changed. Listeners are smarter and more savvy about media than ever before. And therefore they are more skeptical too. Because of this, over and over again, the best hosts and programmers now say its important to connect with your audience in a real way. Have a conversation with them, be […]
July 31, 2012
For last week’s Billboard Top 40 Update I was lucky enough to interview two women who are redefining the concept of hosting nights at Top 40 radio. Traditionally a boy’s club of sorts these two ladies – Silly Jilly of KKHH in Houston and Nessa of KYLD in San Francisco — are proving that women can not only handle nights but score big […]
July 26, 2012
In last week’s Billboard Top 40 Update I interviewed Roy Williams, the copy writing and advertising guru known to many people as The Wizard of Ads. When I asked him for suggestions on how to write better scripts for radio ads he had replied that behind every great writer was a great reader, “Most people […]
July 17, 2012
There are only a couple of hard and fast rules I believe in when it comes to working with talent and Daniel Tosh, the stand-up comedian who hosts the Comedy Central Show “Tosh.0,” broke one of them recently: don’t make jokes about rape. Tosh was apparently talking about how rape jokes are actually quite hilarious and […]
July 13, 2012
I love it when an “expert” reinforces something I’ve said for years. It makes me feel all fuzzy inside (though that could also be that over-ripe banana I just ate). In this week’s Billboard Top 40 Update I included a quote from Peter Bregman, author of “18 Minutes: Find Your Focus, Master Distraction, and Get the Right […]
June 29, 2012
It’s always encouraging to hear the same things I’ve been trying to say day after day echoed by someone else whose opinion is noteworthy. For example, in this week’s Billboard Top 40 Update I interview Carolina Bermudez who, after seven years on-air as co-host of the syndicated Elvis Duran Morning Show is moving on to a morning TV gig. Think […]
June 5, 2012
Great talent say outrageous, attention-getting things. Gainfully employed talent don’t disrupt their stations biggest annual event and disappoint thousands of fans. This the tightrope you walk. Deal with it. According to reports in several different radio trades including Billboard.biz, Nicki Minaj walked out before her performance at Hot 97 New York’s Summer Jam last weekend. She blew […]
June 1, 2012
I recently had an interesting conversation with Arbitron’s Jon Miller, author of the column “Not Your Average Quarter Hour” (shameless plug for a project I have some peripheral involvement with), about, of all random things, Guy Fieri the host of “Diners, Drive-ins and Dives” on the Food Network. Regardless of how we got on the […]
May 22, 2012
I hear it all the time, “I’m my own worst critic.” I’ve been thinking a lot about that lately and it really is counter-productive. Being your own “worst” critic serves no purpose. There’s no value in having a “worst” critic. A “worst” critic would be one that doesn’t give very good critiques. That doesn’t help anyone. At the risk […]
August 7, 2012
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