Browsing All Posts filed under »Promotions«

Fame Part 2: The Benefit of Making Other People Famous

April 3, 2012


Yesterday I posted a story about a game where one winner each day gets 24 hours of fame with thousands of new Twitter followers. You can get the lowdown on how it all works here. My initial thought in yesterday’s post was about how important it would be to maximize your time in the spotlight […]

S’more Good Promotion Ideas: Backyard Camping

February 15, 2012


If you are looking for a quick and easy promotion idea for this spring here’s something a little different; backyard camping. According to an article in Springwise, a new company in New Jersey is hosting backyard camping events at their customers’ homes. Tents, sleeping bags and lighting are set up and there is an option for outdoor movie […]

M&M Mars Helped a Community and So Can You

February 10, 2012


I came across this great article in AdPulp that talks about how brands are doing things to help communities in need and then using it as advertising. One example is how Tide shows up with a mobile clothes washing facility to help people out after a tornado or other natural disaster. Another is this commercial that came out of M&M/Mars […]

Twitter’s Super Bowl Contest: How to NOT Keep it Simple

February 7, 2012


Maybe it’s just me but Twitter’s attempt to prolong the buzz that surrounds the Superbowl ads with what they are calling an “ad scrimmage” seems way too complicated. According to an article on Fast Company’s Co.Create Web site, Twitter is sponsoring a competition to see which ads can maintain their buzz in the week following the […]

Get a Reaction: It’s Your Job

December 5, 2011


Have a personality. Create unique content. Engage your audience. No problem. Now do it while you promote your station’s events, your podcasts sponsors or your own business endeavors. Suddenly it’s not so easy. A recent Forbes article talks about how the idea of branded content — like Facebook’s sponsored stories or the advertising sections that […]

Dos Equis Creates The Most Interesting “Jam” in the World

November 23, 2011


I’ll bet you had no idea the northern hairy-nosed wombat is on the verge of extinction. I sure didn’t. That was until “The Most Interesting Man in the World,” who amongst other pursuits is also a spokesperson for Dos Equis beer, decided to shine a light on the plight of poor creature. He is auctioning […]

Jim Gaffigan, Craig Ferguson and other Comics Who Get Twitter

November 14, 2011


While I was watching Michigan State beat Iowa this weekend I put together a Twitter list of comedians I like thinking it would be good to check out periodically when I need a laugh. You can see the list here. Once I had it assembled I looked at the feed and found something very interesting. […]

Jonathon Brandmeier is on TV, Why Aren’t You?

November 4, 2011


Apparently long time Chicago-area radio and television columnist Robert Feder is an insomniac. I can’t image what else could explain the recent item in his column about Jonathan Brandmeier’s new television show, appropriately and succinctly titled “Brandmeier,” which airs on the Chicago NBC affiliate on Friday night/Saturday morning at 1:05 am after Carson Daly. I guess it’s possible he […]

Your Most Important Listeners: Hyperconnected Mouse Clicking Consumers

October 19, 2011


One of these three things is real: Santa Claus, free marketing for your show or the Death Star. With apologies to Virginia and fanboys everywhere it’s the free marketing. To get it you just have to do something people will talk about. Here’s proof. A recent article at detailed an experiment where one family agreed to secretly promote certain brands to their friends. It […]

The Most Positive, Inexpensive Direct Mail Ever

September 14, 2011


This weekend as I wandered around the Chicago edition of the Renegade Craft Fair I saw a lot of really creative products and designs from a diverse collection of artists and merchants. But it was the Chicago Reader’s booth that captured my imagination with a simple, low-cost promotion any host could easily steal. Instead of giving away bumper stickers or key chains they […]