Browsing All Posts filed under »Creative Ideas«

Inside Christopher Nolan’s Creative Process

August 2, 2012

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One of the best parts of working with hosts is exploring and refining their individual creative process. It’s interesting to discover what gets their creative juices flowing and find a way to maximize it so that it results in consistently compelling content for the listeners. So when I came across this article on Fandango where director Christopher Nolan talks about the process he […]

The Web Site Your Station (or Show) Needs

June 25, 2012

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Ever had this thought: “Why does the radio station (or my show) even need a Website? We interact with our fans on Facebook. Why would they come visit the station (show) site?” Just like with everything else we do, the key is content. Most station (show) Web sites today don’t offer the one thing our listeners want […]

Time to “Fun Up” Your Show

June 12, 2012

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Being the big sci-fi dork I am I loved the Volkswagen “Little Vader” commercial that debuted during the 2011 Superbowl. Now it turns out that Max Page, the 7-year-old who played the crucial character in the spot, has to have open heart surgery to fix a hole in his heart and replace a pulmonary valve. Apparently the young man has […]

Maximizing the Facebook Timeline

May 24, 2012

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It may surprise you to find out I don’t spend much time on the Facebook page of SoLatina.com. Nothing against the site it’s just not one of my usual haunts. So I’m glad an article on MarketingProfs.com about how to maximize the Facebook timeline layout led me there. Anyone who uses Facebook to reach customers — or in […]

A Lesson From Martha Stewart About Your Show

May 14, 2012

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Whether you love Martha Stewart or hate her, you have to give her credit, the woman has been very successful. So I was intrigued by a recent Future Buzz article on lessons marketers can learn from her. Out of seven lessons, one that stood out to me had the headline, “Tap the Innovation Crowd” which focuses on how Stewart […]

The Wrong Way to Mix Baseball with Social Media

May 7, 2012

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This weekend I was watching the Cubs play the Dodgers — OK I was dozing on the couch while the Cubs game happened to be on — when I heard the announcers read a promo for the Cubs first ever, “Social Media Night” at the park. Curious, I went to the Cubs Web site for […]

Fame Part 2: The Benefit of Making Other People Famous

April 3, 2012

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Yesterday I posted a story about Play-Fame.com a game where one winner each day gets 24 hours of fame with thousands of new Twitter followers. You can get the lowdown on how it all works here. My initial thought in yesterday’s post was about how important it would be to maximize your time in the spotlight […]