Browsing All Posts filed under »Creative Ideas«

Inside Christopher Nolan’s Creative Process

August 2, 2012


One of the best parts of working with hosts is exploring and refining their individual creative process. It’s interesting to discover what gets their creative juices flowing and find a way to maximize it so that it results in consistently compelling content for the listeners. So when I came across this article on Fandango where director Christopher Nolan talks about the process he […]

The Web Site Your Station (or Show) Needs

June 25, 2012


Ever had this thought: “Why does the radio station (or my show) even need a Website? We interact with our fans on Facebook. Why would they come visit the station (show) site?” Just like with everything else we do, the key is content. Most station (show) Web sites today don’t offer the one thing our listeners want […]

Time to “Fun Up” Your Show

June 12, 2012


Being the big sci-fi dork I am I loved the Volkswagen “Little Vader” commercial that debuted during the 2011 Superbowl. Now it turns out that Max Page, the 7-year-old who played the crucial character in the spot, has to have open heart surgery to fix a hole in his heart and replace a pulmonary valve. Apparently the young man has […]

Maximizing the Facebook Timeline

May 24, 2012


It may surprise you to find out I don’t spend much time on the Facebook page of Nothing against the site it’s just not one of my usual haunts. So I’m glad an article on about how to maximize the Facebook timeline layout led me there. Anyone who uses Facebook to reach customers — or in […]

A Lesson From Martha Stewart About Your Show

May 14, 2012


Whether you love Martha Stewart or hate her, you have to give her credit, the woman has been very successful. So I was intrigued by a recent Future Buzz article on lessons marketers can learn from her. Out of seven lessons, one that stood out to me had the headline, “Tap the Innovation Crowd” which focuses on how Stewart […]

The Wrong Way to Mix Baseball with Social Media

May 7, 2012


This weekend I was watching the Cubs play the Dodgers — OK I was dozing on the couch while the Cubs game happened to be on — when I heard the announcers read a promo for the Cubs first ever, “Social Media Night” at the park. Curious, I went to the Cubs Web site for […]

Fame Part 2: The Benefit of Making Other People Famous

April 3, 2012


Yesterday I posted a story about a game where one winner each day gets 24 hours of fame with thousands of new Twitter followers. You can get the lowdown on how it all works here. My initial thought in yesterday’s post was about how important it would be to maximize your time in the spotlight […]

If You Were Famous for 24 Hours

April 2, 2012


This new game “Twitter Fame” is a fascinating concept. Here’s how it works: Players link their Twitter account to the game through this Web page. Each day at noon one person is selected as the winner of the day. For the next 24 hours everyone who is playing will be set up to automatically follow the winner. Whatever they […]

Reflections on College Radio’s Impact: Literally and Figuratively

February 28, 2012


One of my goals upon returning from vacation is to start volunteering more, both in my community and with educational broadcasters to do my part to help assure the future of our industry. Here’s a post from last fall I wrote about how we should all give back to radio. I’ll be back with new […]

S’more Good Promotion Ideas: Backyard Camping

February 15, 2012


If you are looking for a quick and easy promotion idea for this spring here’s something a little different; backyard camping. According to an article in Springwise, a new company in New Jersey is hosting backyard camping events at their customers’ homes. Tents, sleeping bags and lighting are set up and there is an option for outdoor movie […]