One of the best parts of working with hosts is exploring and refining their individual creative process. It’s interesting to discover what gets their creative juices flowing and find a way to maximize it so that it results in consistently compelling content for the listeners. So when I came across this article on Fandango where director Christopher Nolan talks about the process he […]
Ever had this thought: “Why does the radio station (or my show) even need a Website? We interact with our fans on Facebook. Why would they come visit the station (show) site?” Just like with everything else we do, the key is content. Most station (show) Web sites today don’t offer the one thing our listeners want […]
Being the big sci-fi dork I am I loved the Volkswagen “Little Vader” commercial that debuted during the 2011 Superbowl. Now it turns out that Max Page, the 7-year-old who played the crucial character in the spot, has to have open heart surgery to fix a hole in his heart and replace a pulmonary valve. Apparently the young man has […]
It may surprise you to find out I don’t spend much time on the Facebook page of SoLatina.com. Nothing against the site it’s just not one of my usual haunts. So I’m glad an article on MarketingProfs.com about how to maximize the Facebook timeline layout led me there. Anyone who uses Facebook to reach customers — or in […]
Whether you love Martha Stewart or hate her, you have to give her credit, the woman has been very successful. So I was intrigued by a recent Future Buzz article on lessons marketers can learn from her. Out of seven lessons, one that stood out to me had the headline, “Tap the Innovation Crowd” which focuses on how Stewart […]
This weekend I was watching the Cubs play the Dodgers — OK I was dozing on the couch while the Cubs game happened to be on — when I heard the announcers read a promo for the Cubs first ever, “Social Media Night” at the park. Curious, I went to the Cubs Web site for […]
Yesterday I posted a story about Play-Fame.com a game where one winner each day gets 24 hours of fame with thousands of new Twitter followers. You can get the lowdown on how it all works here. My initial thought in yesterday’s post was about how important it would be to maximize your time in the spotlight […]
This new game “Twitter Fame” is a fascinating concept. Here’s how it works: Players link their Twitter account to the game through this Web page. Each day at noon one person is selected as the winner of the day. For the next 24 hours everyone who is playing will be set up to automatically follow the winner. Whatever they […]
One of my goals upon returning from vacation is to start volunteering more, both in my community and with educational broadcasters to do my part to help assure the future of our industry. Here’s a post from last fall I wrote about how we should all give back to radio. I’ll be back with new […]
If you are looking for a quick and easy promotion idea for this spring here’s something a little different; backyard camping. According to an article in Springwise, a new company in New Jersey is hosting backyard camping events at their customers’ homes. Tents, sleeping bags and lighting are set up and there is an option for outdoor movie […]
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August 2, 2012
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