Browsing All Posts filed under »On-Air Content«

The Best Super Bowl Spot Was From a Radio Guy

February 4, 2013

0

The best spot in the Super Bowl by far goes to Dodge for the Ram Truck commercial that featured the voice of Paul Harvey. It was interesting to watch an entire party come to a halt as that spot progressed both because curiosity was building about who the commercial was for and because Harvey’s words were so powerful. […]

Inside Christopher Nolan’s Creative Process

August 2, 2012

0

One of the best parts of working with hosts is exploring and refining their individual creative process. It’s interesting to discover what gets their creative juices flowing and find a way to maximize it so that it results in consistently compelling content for the listeners. So when I came across this article on Fandango where director Christopher Nolan talks about the process he […]

Gossip vs Real Life: A Contrast In Styles

July 31, 2012

2

For last week’s Billboard Top 40 Update I was lucky enough to interview two women who are redefining the concept of hosting nights at Top 40 radio. Traditionally a boy’s club of sorts these two ladies – Silly Jilly of KKHH in Houston and Nessa of KYLD in San Francisco —  are proving that women can not only handle nights but score big […]

Never Assume You Hit the Bulls Eye with the Listeners

July 30, 2012

0

I just watched the South Korea women’s archery team defeat China for the gold medal in team shooting. It was pretty dramatic. The two teams were separated by two points with six arrows left to go. For me the best part of the olympics is getting to see sports that are not usually on television […]

You Are What You Read

July 26, 2012

0

In last week’s Billboard Top 40 Update I interviewed Roy Williams, the copy writing and advertising guru known to many people as The Wizard of Ads. When I asked him for suggestions on how to write better scripts for radio ads he had replied that behind every great writer was a great reader, “Most people […]

Three Notable Quotes from the 2012 Conclave

July 23, 2012

0

Last week at The Conclave in Minneapolis I sat in on a panel discussions that yielded three really interesting quotes I wanted to share with you: 1) “Efficiency is the new brevity” (Mike McVay / Cumulus Media) Mike’s point is that a great talk break isn’t about brevity. If you need two minutes to tell […]

Tosh Point Oh-No!

July 17, 2012

0

There are only a couple of hard and fast rules I believe in when it comes to working with talent  and Daniel Tosh, the stand-up comedian who hosts the Comedy Central Show “Tosh.0,” broke one of them recently: don’t make jokes about rape. Tosh was apparently talking about how rape jokes are actually quite hilarious and […]