Browsing All Posts filed under »advertising«

The Best Super Bowl Spot Was From a Radio Guy

February 4, 2013


The best spot in the Super Bowl by far goes to Dodge for the Ram Truck commercial that featured the voice of Paul Harvey. It was interesting to watch an entire party come to a halt as that spot progressed both because curiosity was building about who the commercial was for and because Harvey’s words were so powerful. […]

Cmon! Make a Video. Everybody’s Doing It.

March 28, 2012


I’ve already written a couple of posts talking about how hosts should be creating video content to augment their on-air efforts. You are out of excuses. There is a video camera in everyone’s phone, you can download free easy-to-use editing software for nearly any device you own and YouTube is readily available for you to post the content […]

Is Your Show First Run or Netflix?

March 27, 2012


I have a friend who recently started watching Battlestar Galactica and, after watching the first season and a half, is considering bailing on the series. While I realize I am geekier than most and loved that series in an arguably unhealthy way, he’s in the meat of the best part and is considering giving up. If he was in […]

What Rush Limbaugh Failed to Learn from Don Imus

March 6, 2012


I finally saw an article about the maelstrom surrounding Rush Limbaugh today that said something I’d been thinking all along; this issue reminds me of when Don Imus got into so much trouble. For anyone not following the saga of advertisers jumping ship as hordes of do-gooders call for El Rushbo’s head here’s the story in a […]

CLEAR! Buzz. THWACK…flatline. The Sound of Creativity

December 6, 2011


I am in Baltimore at the 2011 Arbitron Client Conference and Jacobs Media Seminar which is full of great speakers and interesting presentations I’m confident will spark a number of great blog posts… next week. In the meantime, you can keep up with the biggest developments at the seminar by following @arbprogramming on Twitter.  While I travel I have engaged […]

Get a Reaction: It’s Your Job

December 5, 2011


Have a personality. Create unique content. Engage your audience. No problem. Now do it while you promote your station’s events, your podcasts sponsors or your own business endeavors. Suddenly it’s not so easy. A recent Forbes article talks about how the idea of branded content — like Facebook’s sponsored stories or the advertising sections that […]

The Olympics Overlook Radio

November 29, 2011


According to the Radio Advertising Bureau’s “Radio Marketing Guide,” our medium reaches 92.2% of all 12-24 year-olds each week. Someone should forward that slide to the International Olympic Committee (IOC). A recent New York Times article details how the IOC is launching a new campaign aimed at raising awareness of the games amongst 12 to 19 year-olds. The campaign uses television and, “social […]

Dos Equis Creates The Most Interesting “Jam” in the World

November 23, 2011


I’ll bet you had no idea the northern hairy-nosed wombat is on the verge of extinction. I sure didn’t. That was until “The Most Interesting Man in the World,” who amongst other pursuits is also a spokesperson for Dos Equis beer, decided to shine a light on the plight of poor creature. He is auctioning […]

Your Most Important Listeners: Hyperconnected Mouse Clicking Consumers

October 19, 2011


One of these three things is real: Santa Claus, free marketing for your show or the Death Star. With apologies to Virginia and fanboys everywhere it’s the free marketing. To get it you just have to do something people will talk about. Here’s proof. A recent article at detailed an experiment where one family agreed to secretly promote certain brands to their friends. It […]

Breaking News: Dove Spotlights Female D.J.s

August 29, 2011


For a fleeting moment I thought I had scooped all the radio trades. According to a New York Times article, a new ad campaign for Dove was going to be using, “women disc jockeys to attract young consumers to its newest deodorant products.” No one had this story. I hadn’t gotten any sort of breaking news alert from […]