Browsing All Posts filed under »Audience Trends«

Be an Audience Organizer

June 4, 2012


Getting people to sign a petition is a time-honored way to call attention to an issue. It’s also been a tedious and difficult process until now. Today, with online sites like, it’s easier than ever to organize a movement and get people’s participation. According to an article on the JTW Intelligence blog, as online petitions become common […]

The Wrong Way to Mix Baseball with Social Media

May 7, 2012


This weekend I was watching the Cubs play the Dodgers — OK I was dozing on the couch while the Cubs game happened to be on — when I heard the announcers read a promo for the Cubs first ever, “Social Media Night” at the park. Curious, I went to the Cubs Web site for […]

Your Weekend Assignment: Go to the Movies

May 4, 2012


This is a chose your own adventure blog post. If you are excited about “The Avengers” coming out this weekend and already plan to see the movie you can skip to the cool video at the end of this post. If you aren’t planning on seeing the movie read on: Here’s the deal: you should […]

Maybe You Should Be So Dramatic

April 24, 2012


The next time someone tells you not to be so dramatic let them in on this little statistic; according to a new Nielsen report TV dramas account for 41% of all prime time viewing while reality TV accounts for just 16%. Sports is actually the second most viewed type of programming with 22%, sit-coms get 11% and […]

We Need Radio DJ Barbie

April 20, 2012


I wasn’t looking for this, I swear. I had watched a Wall Street Journal video about the reality of self-driving cars and while I was ruminating on the implications the player rolled over to the next clip about the state of Barbie on her 53rd birthday. What surprised me is how similar Barbie is to […]

Mickelson vs. Tiger: The Value of Your Reputation

April 11, 2012


Here’s something I wouldn’t have expected; when it comes to general marketability of professional golfers Phil Mickelson is miles ahead of Tiger Woods. According to the research company Nielsen and another company called E-Poll who’s N-Score measurement is all about determining endorsement potential for stars, Mickelson has a score of 75 while Woods is at just 41. The world is […]

News Stations: Don’t Turn off the Transmitter Yet

April 5, 2012


Buried deep in the Pew Research Center’s annual State of the News Media 2012 report is an interesting statistic about how people consume news; and it’s one that bodes well for mainstream mediums like radio. What first grabbed my attention was this little gem, “Just 9% of digital news consumers say they ‘very often’ follow news […]

The Used-It-Once Abyss

March 30, 2012


Stop for a second, pull out your smartphone and look at all the apps you’ve downloaded. I’m willing to bet there are a lot that you used once or maybe twice and never opened again. You’re not alone. According to a recent study more than one out of every four apps are played with once and never used […]

A Lesson from the Podcast Answer Man

March 29, 2012


While he may very well be a competitor to Talent Mechanic, I recently came across a story that talked about the success of Cliff Ravenscraft, also known as The Podcast Answer Man. According to an article in the Social Media Examiner, Ravenscraft started his first podcast in 2006 because he wanted to talk about the show […]

The Only Fatal Flaw is One You Don’t Admit

March 23, 2012


This is a great quote, “Human nature dictates that people have a hard time genuinely connecting with, being close to, or really trusting other humans who (pretend to) have no weaknesses, flaws, or mistakes” This amazing quote is from a article called “Flawsome.” The gist of the article is about how consumers no longer expect brands to be flawless. […]