Browsing All Posts filed under »research studies«

Maybe You Should Be So Dramatic

April 24, 2012

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The next time someone tells you not to be so dramatic let them in on this little statistic; according to a new Nielsen report TV dramas account for 41% of all prime time viewing while reality TV accounts for just 16%. Sports is actually the second most viewed type of programming with 22%, sit-coms get 11% and […]

Mickelson vs. Tiger: The Value of Your Reputation

April 11, 2012

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Here’s something I wouldn’t have expected; when it comes to general marketability of professional golfers Phil Mickelson is miles ahead of Tiger Woods. According to the research company Nielsen and another company called E-Poll who’s N-Score measurement is all about determining endorsement potential for stars, Mickelson has a score of 75 while Woods is at just 41. The world is […]

News Stations: Don’t Turn off the Transmitter Yet

April 5, 2012

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Buried deep in the Pew Research Center’s annual State of the News Media 2012 report is an interesting statistic about how people consume news; and it’s one that bodes well for mainstream mediums like radio. What first grabbed my attention was this little gem, “Just 9% of digital news consumers say they ‘very often’ follow news […]

The Super Bowl by the Numbers

February 8, 2012

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Here are a few statistics about the Super Bowl audience worth noting: 1) According to an Edison Media research study 23.1 million people listened to the game on the radio. The game aired on over 680 radio stations in the US and listeners tuned in from all different locations including their home, in the car and at work. […]

The Power of the Poll

January 18, 2012

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Sometimes it easy to overlook the power of the simplest tools we have available. And no, despite the picture of Tim Tebow, I’m not talking about god or faith. In this case I’m talking about good old-fashioned listener polls. I understand that sometimes the idea of putting up and promoting a listener poll can seem pedestrian. […]

Learning to Share… Again

January 16, 2012

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Watching children learn to share may be one of the most painful (or at times messy) things you will ever witness. Seeing kids attempt to wrap their brain around the idea that just because they want something doesn’t mean they should always have it and that others might want to use that thing for a while can be […]

Want Their Attention? Keep it Simple

January 15, 2012

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Stop for a second and consider the type of articles you tend to share with friends or your listeners. If Dan Zarella, Hubspot’s Social Media Scientist, is right I’m guessing it tends to be the simplest stuff that gets your attention and warrants sharing. In a guest post on ProBlogger.com Zarella talks about a research project he did […]