Browsing All Posts filed under »research studies«

Maybe You Should Be So Dramatic

April 24, 2012


The next time someone tells you not to be so dramatic let them in on this little statistic; according to a new Nielsen report TV dramas account for 41% of all prime time viewing while reality TV accounts for just 16%. Sports is actually the second most viewed type of programming with 22%, sit-coms get 11% and […]

Mickelson vs. Tiger: The Value of Your Reputation

April 11, 2012


Here’s something I wouldn’t have expected; when it comes to general marketability of professional golfers Phil Mickelson is miles ahead of Tiger Woods. According to the research company Nielsen and another company called E-Poll who’s N-Score measurement is all about determining endorsement potential for stars, Mickelson has a score of 75 while Woods is at just 41. The world is […]

News Stations: Don’t Turn off the Transmitter Yet

April 5, 2012


Buried deep in the Pew Research Center’s annual State of the News Media 2012 report is an interesting statistic about how people consume news; and it’s one that bodes well for mainstream mediums like radio. What first grabbed my attention was this little gem, “Just 9% of digital news consumers say they ‘very often’ follow news […]

The Super Bowl by the Numbers

February 8, 2012


Here are a few statistics about the Super Bowl audience worth noting: 1) According to an Edison Media research study 23.1 million people listened to the game on the radio. The game aired on over 680 radio stations in the US and listeners tuned in from all different locations including their home, in the car and at work. […]

The Power of the Poll

January 18, 2012


Sometimes it easy to overlook the power of the simplest tools we have available. And no, despite the picture of Tim Tebow, I’m not talking about god or faith. In this case I’m talking about good old-fashioned listener polls. I understand that sometimes the idea of putting up and promoting a listener poll can seem pedestrian. […]

Learning to Share… Again

January 16, 2012


Watching children learn to share may be one of the most painful (or at times messy) things you will ever witness. Seeing kids attempt to wrap their brain around the idea that just because they want something doesn’t mean they should always have it and that others might want to use that thing for a while can be […]

Want Their Attention? Keep it Simple

January 15, 2012


Stop for a second and consider the type of articles you tend to share with friends or your listeners. If Dan Zarella, Hubspot’s Social Media Scientist, is right I’m guessing it tends to be the simplest stuff that gets your attention and warrants sharing. In a guest post on Zarella talks about a research project he did […]

Your Most Important Listeners: Hyperconnected Mouse Clicking Consumers

October 19, 2011


One of these three things is real: Santa Claus, free marketing for your show or the Death Star. With apologies to Virginia and fanboys everywhere it’s the free marketing. To get it you just have to do something people will talk about. Here’s proof. A recent article at detailed an experiment where one family agreed to secretly promote certain brands to their friends. It […]

Iraq, Afghanistan, the Military and Your Show

October 6, 2011


One of the trickiest topics for a host to navigate is the current state of the military. It’s a hot button topic for a lot of people that encompasses a number of different issues. The Pew Research Center has just released the results of an extensive new study that looks more closely at American’s opinions about […]

The Fear of Creativity

September 6, 2011


Whenever Chris Ripley, the APD/MD and afternoon drive host at X107.5, X-treme Radio in Las Vegas, had a really off the wall idea he would walk in to my office and start the conversation with this disclaimer, “Remember, the mind is like a parachute. It works best when it’s open.” Now the results of a new study, which […]