Browsing All Posts filed under »Branding«

Let’s Stop Playing the Name Game

August 7, 2012

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The bells have rung. Times have changed. Listeners are smarter and more savvy about media than ever before. And therefore they are more skeptical too. Because of this, over and over again, the best hosts and programmers now say its important to connect with your audience in a real way. Have a conversation with them, be […]

A Rose By Any Other Name is not Google

June 6, 2012

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I know It’s possible to over-think something but is it possible to under-think? That may be what the CEO of the Newark Nut Company did. According to an article in AdAge written by marketing guru Al Ries,  the company recently paid a lot of money to purchase the URL nuts.com because it sounded more respectable than their current address, […]

How One Man’s Hero is Another’s Annoyance

June 1, 2012

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I recently had an interesting conversation with Arbitron’s Jon Miller, author of the column “Not Your Average Quarter Hour” (shameless plug for a project I have some peripheral involvement with), about, of all random things, Guy Fieri the host of “Diners, Drive-ins and Dives” on the Food Network. Regardless of how we got on the […]

Maximizing the Facebook Timeline

May 24, 2012

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It may surprise you to find out I don’t spend much time on the Facebook page of SoLatina.com. Nothing against the site it’s just not one of my usual haunts. So I’m glad an article on MarketingProfs.com about how to maximize the Facebook timeline layout led me there. Anyone who uses Facebook to reach customers — or in […]

A Lesson From Martha Stewart About Your Show

May 14, 2012

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Whether you love Martha Stewart or hate her, you have to give her credit, the woman has been very successful. So I was intrigued by a recent Future Buzz article on lessons marketers can learn from her. Out of seven lessons, one that stood out to me had the headline, “Tap the Innovation Crowd” which focuses on how Stewart […]

The Wrong Way to Mix Baseball with Social Media

May 7, 2012

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This weekend I was watching the Cubs play the Dodgers — OK I was dozing on the couch while the Cubs game happened to be on — when I heard the announcers read a promo for the Cubs first ever, “Social Media Night” at the park. Curious, I went to the Cubs Web site for […]

We Need Radio DJ Barbie

April 20, 2012

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I wasn’t looking for this, I swear. I had watched a Wall Street Journal video about the reality of self-driving cars and while I was ruminating on the implications the player rolled over to the next clip about the state of Barbie on her 53rd birthday. What surprised me is how similar Barbie is to […]

If You Were Famous for 24 Hours

April 2, 2012

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This new game “Twitter Fame” is a fascinating concept. Here’s how it works: Players link their Twitter account to the game through this Web page. Each day at noon one person is selected as the winner of the day. For the next 24 hours everyone who is playing will be set up to automatically follow the winner. Whatever they […]

Cmon! Make a Video. Everybody’s Doing It.

March 28, 2012

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I’ve already written a couple of posts talking about how hosts should be creating video content to augment their on-air efforts. You are out of excuses. There is a video camera in everyone’s phone, you can download free easy-to-use editing software for nearly any device you own and YouTube is readily available for you to post the content […]

Lessons From Lin: Be Agressive, Protect Yourself

February 22, 2012

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I see that NBA phenomenon Jeremy Lin has filed to trademark the phrase “Linsanity”. Smart move seeing as the article on CBS news says two other people, who clearly have less to do with the national mania that Lin himself does, have also filed for the trademark. This is a great example of two very important […]

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