Fame Part 2: The Benefit of Making Other People Famous

Posted on April 3, 2012


Making other people famous can be good for you too.

Yesterday I posted a story about Play-Fame.com a game where one winner each day gets 24 hours of fame with thousands of new Twitter followers. You can get the lowdown on how it all works here.

My initial thought in yesterday’s post was about how important it would be to maximize your time in the spotlight and what kind of content would be the best to send out during your limited opportunity.

Another way to look at this idea is to steal it; do something like it as part of your show. One of the cheapest ways to get attention and draw new people to your show is by highlighting one of your current listeners so they are invested in telling people to tune in.

It can be as simple as giving them a chance to pick a couple of songs or as big as having the person in studio as a guest. There are any number of ways to use your show to make a person famous for the day and I’m not going to list them all here. I’m sure you can figure them out or let me know and I’ll be happy to help.

What matters is that your winner has enough presence on the air that their friends will tune in. If the star-to-be not only tells close friends and family that they will be on the air but also promotes it to all of their connections on Facebook, Twitter, etc. it could lead to a lot of new sampling.

And having a new group of people checking out your show everyday can only lead to more fame… for you.