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Ideas for radio hosts looking to improve their on-air performance
Browsing All Posts filed under »Uncategorized«
Amy Schumer on Being a Great Airtalent
Stand-up comedienne Amy Schumer’s new show debuts tonight on Comedy Central and, amidst the hype, I came across an interview she did for Esquire where she, in a manner of speaking, talked about how to be an effective airtalent. She talks about how she feels that it is almost a responsibility to share whatever is […]
Make Your Content Lead to Action
August 8, 2012
“In any communication experience, the goal should be to influence people to take action.” Kelly Decker, executive VP of Decker Communications I came across that quote in a recent edition of Business Insider’s Instant MBA and couldn’t get over how appropriate it is to not only the type of business presentation Decker was discussing but to what […]
Inside Christopher Nolan’s Creative Process
August 2, 2012
One of the best parts of working with hosts is exploring and refining their individual creative process. It’s interesting to discover what gets their creative juices flowing and find a way to maximize it so that it results in consistently compelling content for the listeners. So when I came across this article on Fandango where director Christopher Nolan talks about the process he […]
Gossip vs Real Life: A Contrast In Styles
July 31, 2012
For last week’s Billboard Top 40 Update I was lucky enough to interview two women who are redefining the concept of hosting nights at Top 40 radio. Traditionally a boy’s club of sorts these two ladies – Silly Jilly of KKHH in Houston and Nessa of KYLD in San Francisco — are proving that women can not only handle nights but score big […]
Never Assume You Hit the Bulls Eye with the Listeners
July 30, 2012
I just watched the South Korea women’s archery team defeat China for the gold medal in team shooting. It was pretty dramatic. The two teams were separated by two points with six arrows left to go. For me the best part of the olympics is getting to see sports that are not usually on television […]
You Are What You Read
July 26, 2012
In last week’s Billboard Top 40 Update I interviewed Roy Williams, the copy writing and advertising guru known to many people as The Wizard of Ads. When I asked him for suggestions on how to write better scripts for radio ads he had replied that behind every great writer was a great reader, “Most people […]
April 30, 2013
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