Browsing All Posts filed under »technology«

The Web Site Your Station (or Show) Needs

June 25, 2012

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Ever had this thought: “Why does the radio station (or my show) even need a Website? We interact with our fans on Facebook. Why would they come visit the station (show) site?” Just like with everything else we do, the key is content. Most station (show) Web sites today don’t offer the one thing our listeners want […]

Be an Audience Organizer

June 4, 2012

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Getting people to sign a petition is a time-honored way to call attention to an issue. It’s also been a tedious and difficult process until now. Today, with online sites like change.org, it’s easier than ever to organize a movement and get people’s participation. According to an article on the JTW Intelligence blog, as online petitions become common […]

The Wrong Way to Mix Baseball with Social Media

May 7, 2012

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This weekend I was watching the Cubs play the Dodgers — OK I was dozing on the couch while the Cubs game happened to be on — when I heard the announcers read a promo for the Cubs first ever, “Social Media Night” at the park. Curious, I went to the Cubs Web site for […]

It’s the Pandora of Journalism

April 27, 2012

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It’s entirely possible this blog post was written for me by a computer. It wasn’t, but it is entirely possible. In his NTS Daily newsletter Al Peterson pointed out a recent Wired magazine article profiling a company called Narrative Science that is teaching computers to write news stories. Using algorithms, the system is able to churn out articles with frightening speed and accuracy. According to Wired, […]

News Stations: Don’t Turn off the Transmitter Yet

April 5, 2012

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Buried deep in the Pew Research Center’s annual State of the News Media 2012 report is an interesting statistic about how people consume news; and it’s one that bodes well for mainstream mediums like radio. What first grabbed my attention was this little gem, “Just 9% of digital news consumers say they ‘very often’ follow news […]

Could You Work at GoRadio.com?

April 4, 2012

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I just discovered GoRadio.com a site that features four channels of programming described as interactive digital magazines with live radio streams. The channels have unique names like “#allin,””Meta,” “Downhome” and “Indigo” and, while they parallel familiar radio formats, have their own unique spin. In addition to music each channel features articles and content relevant to the target audience. What really caught my attention was this posting on the jobs […]

The Used-It-Once Abyss

March 30, 2012

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Stop for a second, pull out your smartphone and look at all the apps you’ve downloaded. I’m willing to bet there are a lot that you used once or maybe twice and never opened again. You’re not alone. According to a recent study more than one out of every four apps are played with once and never used […]