Browsing All Posts filed under »technology«

The Web Site Your Station (or Show) Needs

June 25, 2012


Ever had this thought: “Why does the radio station (or my show) even need a Website? We interact with our fans on Facebook. Why would they come visit the station (show) site?” Just like with everything else we do, the key is content. Most station (show) Web sites today don’t offer the one thing our listeners want […]

Be an Audience Organizer

June 4, 2012


Getting people to sign a petition is a time-honored way to call attention to an issue. It’s also been a tedious and difficult process until now. Today, with online sites like, it’s easier than ever to organize a movement and get people’s participation. According to an article on the JTW Intelligence blog, as online petitions become common […]

The Wrong Way to Mix Baseball with Social Media

May 7, 2012


This weekend I was watching the Cubs play the Dodgers — OK I was dozing on the couch while the Cubs game happened to be on — when I heard the announcers read a promo for the Cubs first ever, “Social Media Night” at the park. Curious, I went to the Cubs Web site for […]

It’s the Pandora of Journalism

April 27, 2012


It’s entirely possible this blog post was written for me by a computer. It wasn’t, but it is entirely possible. In his NTS Daily newsletter Al Peterson pointed out a recent Wired magazine article profiling a company called Narrative Science that is teaching computers to write news stories. Using algorithms, the system is able to churn out articles with frightening speed and accuracy. According to Wired, […]

News Stations: Don’t Turn off the Transmitter Yet

April 5, 2012


Buried deep in the Pew Research Center’s annual State of the News Media 2012 report is an interesting statistic about how people consume news; and it’s one that bodes well for mainstream mediums like radio. What first grabbed my attention was this little gem, “Just 9% of digital news consumers say they ‘very often’ follow news […]

Could You Work at

April 4, 2012


I just discovered a site that features four channels of programming described as interactive digital magazines with live radio streams. The channels have unique names like “#allin,””Meta,” “Downhome” and “Indigo” and, while they parallel familiar radio formats, have their own unique spin. In addition to music each channel features articles and content relevant to the target audience. What really caught my attention was this posting on the jobs […]

The Used-It-Once Abyss

March 30, 2012


Stop for a second, pull out your smartphone and look at all the apps you’ve downloaded. I’m willing to bet there are a lot that you used once or maybe twice and never opened again. You’re not alone. According to a recent study more than one out of every four apps are played with once and never used […]

A Lesson from the Podcast Answer Man

March 29, 2012


While he may very well be a competitor to Talent Mechanic, I recently came across a story that talked about the success of Cliff Ravenscraft, also known as The Podcast Answer Man. According to an article in the Social Media Examiner, Ravenscraft started his first podcast in 2006 because he wanted to talk about the show […]

Is Your Show First Run or Netflix?

March 27, 2012


I have a friend who recently started watching Battlestar Galactica and, after watching the first season and a half, is considering bailing on the series. While I realize I am geekier than most and loved that series in an arguably unhealthy way, he’s in the meat of the best part and is considering giving up. If he was in […]

Consumers Want Experiences, So Give Them One

January 13, 2012


According to TIPPR, a company that does Deal-of-the-Day type programs, throughout the holiday season experiences were a more popular gift than goods. According to an article and infographic on the Web site Digiday, TIPPR found that 80% of the most popular deals during the holiday season offered food, entertainment, or health and beauty services or, in other words, the chance to experience something. I believe […]