Browsing All posts tagged under »Olympics«

Never Assume You Hit the Bulls Eye with the Listeners

July 30, 2012

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I just watched the South Korea women’s archery team defeat China for the gold medal in team shooting. It was pretty dramatic. The two teams were separated by two points with six arrows left to go. For me the best part of the olympics is getting to see sports that are not usually on television […]

The Olympics Overlook Radio

November 29, 2011

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According to the Radio Advertising Bureau’s “Radio Marketing Guide,” our medium reaches 92.2% of all 12-24 year-olds each week. Someone should forward that slide to the International Olympic Committee (IOC). A recent New York Times article details how the IOC is launching a new campaign aimed at raising awareness of the games amongst 12 to 19 year-olds. The campaign uses television and, “social […]

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