Browsing All posts tagged under »action«

Make Your Content Lead to Action

August 8, 2012

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“In any communication experience, the goal should be  to influence people to take action.” Kelly Decker, executive VP of Decker Communications I came across that quote in a recent edition of Business Insider’s Instant MBA and couldn’t get over how appropriate it is to not only the type of business presentation Decker was discussing but to what […]

Relationships, Customers or Listeners: Effective Communication In Three Steps

August 19, 2011

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When you boil it down, being a host of any sort — radio show, podcast, event or anything else — is all about being an effective communicator. That’s why I found this quote from  a New York Times interview with Pegasystem’s CEO Alan Trefler so interesting, “I think people also overestimate their ability to be understood.” Trefler isn’t […]

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