Browsing All posts tagged under »action«

Make Your Content Lead to Action

August 8, 2012


“In any communication experience, the goal should be  to influence people to take action.” Kelly Decker, executive VP of Decker Communications I came across that quote in a recent edition of Business Insider’s Instant MBA and couldn’t get over how appropriate it is to not only the type of business presentation Decker was discussing but to what […]

Relationships, Customers or Listeners: Effective Communication In Three Steps

August 19, 2011


When you boil it down, being a host of any sort — radio show, podcast, event or anything else — is all about being an effective communicator. That’s why I found this quote from  a New York Times interview with Pegasystem’s CEO Alan Trefler so interesting, “I think people also overestimate their ability to be understood.” Trefler isn’t […]