Browsing All posts tagged under »Roy Williams«

You Are What You Read

July 26, 2012


In last week’s Billboard Top 40 Update I interviewed Roy Williams, the copy writing and advertising guru known to many people as The Wizard of Ads. When I asked him for suggestions on how to write better scripts for radio ads he had replied that behind every great writer was a great reader, “Most people […]

Emotional Cage Match: Rage vs. Joy

April 19, 2012


Here’s a great observation from a recent edition of the Monday Morning Memo from Roy William’s, who’s known to his followers as The Wizard of Ads, “Rage is a stronger motivator than joy. Not a stronger emotion; a stronger motivator. Rage demands action. Joy does not.” When it comes to hosting a radio show that is […]