Subscribe:
RSS feed
Ideas for radio hosts looking to improve their on-air performance
Browsing All posts tagged under »Roy Williams«
You Are What You Read
In last week’s Billboard Top 40 Update I interviewed Roy Williams, the copy writing and advertising guru known to many people as The Wizard of Ads. When I asked him for suggestions on how to write better scripts for radio ads he had replied that behind every great writer was a great reader, “Most people […]
Emotional Cage Match: Rage vs. Joy
April 19, 2012
Here’s a great observation from a recent edition of the Monday Morning Memo from Roy William’s, who’s known to his followers as The Wizard of Ads, “Rage is a stronger motivator than joy. Not a stronger emotion; a stronger motivator. Rage demands action. Joy does not.” When it comes to hosting a radio show that is […]
Talent Mechanic.Com: Free Estimates 
July 26, 2012
0