Browsing All posts tagged under »RAB«

The Olympics Overlook Radio

November 29, 2011

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According to the Radio Advertising Bureau’s “Radio Marketing Guide,” our medium reaches 92.2% of all 12-24 year-olds each week. Someone should forward that slide to the International Olympic Committee (IOC). A recent New York Times article details how the IOC is launching a new campaign aimed at raising awareness of the games amongst 12 to 19 year-olds. The campaign uses television and, “social […]

Mission Impossible: The NAB Radio Show Day 1

September 15, 2011

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The National Association of Broadcasters (NAB), in conjunction with the Radio Advertising Bureau (RAB), kicked off their 2011 Radio Show today here in Chicago. This clandestine meeting of upper-level executives and radio sales types undoubtedly represents the most suits per square foot of any radio-industry related event. Talent and programmers are few and far between. Most […]