Browsing All posts tagged under »RAB«

The Olympics Overlook Radio

November 29, 2011


According to the Radio Advertising Bureau’s “Radio Marketing Guide,” our medium reaches 92.2% of all 12-24 year-olds each week. Someone should forward that slide to the International Olympic Committee (IOC). A recent New York Times article details how the IOC is launching a new campaign aimed at raising awareness of the games amongst 12 to 19 year-olds. The campaign uses television and, “social […]

Mission Impossible: The NAB Radio Show Day 1

September 15, 2011


The National Association of Broadcasters (NAB), in conjunction with the Radio Advertising Bureau (RAB), kicked off their 2011 Radio Show today here in Chicago. This clandestine meeting of upper-level executives and radio sales types undoubtedly represents the most suits per square foot of any radio-industry related event. Talent and programmers are few and far between. Most […]