Browsing All posts tagged under »local«

Randy Michaels Bought Your Station Day 2: Now What?

June 23, 2011


So Randy Michaels (or anyone else) just bought your station and the outlook for your future is suddenly cloudy. Yesterday’s post established what not to do; running in circles, screaming, shouting etc. Now let’s look at what you should do, or more accurately, what every host should be doing to be prepared for change. Because […]

It’s Who You Know: The Value of Local Bloggers

March 21, 2011


Be more local! You’ve heard it before and you’ll hear it again. Be more local! Probably the most frustrating suggestion/edict most airtalent face is being told to add more local content to the show. Lucky for you, it’s not as tough as it used to be. A while back I posted a note about LocaFollow, which can help […]