Browsing All posts tagged under »local«

Randy Michaels Bought Your Station Day 2: Now What?

June 23, 2011

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So Randy Michaels (or anyone else) just bought your station and the outlook for your future is suddenly cloudy. Yesterday’s post established what not to do; running in circles, screaming, shouting etc. Now let’s look at what you should do, or more accurately, what every host should be doing to be prepared for change. Because […]

It’s Who You Know: The Value of Local Bloggers

March 21, 2011

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Be more local! You’ve heard it before and you’ll hear it again. Be more local! Probably the most frustrating suggestion/edict most airtalent face is being told to add more local content to the show. Lucky for you, it’s not as tough as it used to be. A while back I posted a note about LocaFollow, which can help […]