Browsing All posts tagged under »LocaFollow«

It’s Who You Know: The Value of Local Bloggers

March 21, 2011


Be more local! You’ve heard it before and you’ll hear it again. Be more local! Probably the most frustrating suggestion/edict most airtalent face is being told to add more local content to the show. Lucky for you, it’s not as tough as it used to be. A while back I posted a note about LocaFollow, which can help […]

A Stream of Local Information

January 13, 2011


I’m sure you’ve heard this a million times: radio’s advantage over many other forms of media can be summed up in three words, local, Local, LOCAL! I know the challenge though, not everyone lives in New York, Los Angeles or Chicago. It’s a lot harder to be local in small and medium-sized markets. But now […]