Browsing All posts tagged under »Jacobs Media«

Twitter is Finding its Groove

June 22, 2012

0

Don’t look now but here comes Twitter. I know what you are thinking, “Twitter has been here. Where have you been?” But let’s face it while Twitter and Facebook are probably the two most recognized social media platforms there is no comparison in size, engagement level or ease of use. Facebook — love it or […]

What Your Listeners Want From You

May 21, 2012

0

Direct from the 2012 Jacobs Media Tech Survey which compiled responses from more than 57,000 listeners across a variety of stations in all formats from the United States and Canada comes some insight about why listeners turn on the radio  that every host should be aware of: More than 37% mention wanting to get in a better mood Nearly 33% say radio keeps them company. Over […]

A Formula for Facebook from Jacobs Media

June 27, 2011

1

Now in its seventh year, the annual Jacobs Media Tech Survey may be the most comprehensive look at the state of technology adoption amongst radio listeners possible. Each year, participating stations promote the survey on their Web sites, through their email clubs and, more recently, through social media platforms like Facebook and Twitter. This year […]

An Idea from the High Life Guy

February 7, 2011

2

I love the Miller High Life guy. I think it’s a great character and a brilliant way to position that brand. Miller has really done an exceptional job of using the character without abusing the concept and wearing him out. His  latest mission is focused on the idea that companies are paying millions of dollars to sponsor […]