Browsing All posts tagged under »influencers«

How Online Superfans are a Lot Like P1 Listeners

February 16, 2012

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You know an article is good when the “bonus tips” at the end are worthy of a blog entry. If you want to read a good piece on using social media to market and expand your brand check out “5 Ways Brands Create Superfans” from iMedia Connection. As I read it one thing that struck me […]

Your Most Important Listeners: Hyperconnected Mouse Clicking Consumers

October 19, 2011

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One of these three things is real: Santa Claus, free marketing for your show or the Death Star. With apologies to Virginia and fanboys everywhere it’s the free marketing. To get it you just have to do something people will talk about. Here’s proof. A recent article at MarketingProfs.com detailed an experiment where one family agreed to secretly promote certain brands to their friends. It […]