Browsing All posts tagged under »Arbitron«

I Love a (Facebook) Parade

March 31, 2011

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Last week in the post Airtalent Vs. Monkey Grinders I referenced a quote by Tommy Kramer about how radio needs to focus on hiring more talented people as hosts, a sentiment I couldn’t agree more with. However, while I didn’t take the quote out of context, I only used part of it. Before that he […]

Get Your Bonus: Invest in Yourself

February 21, 2011

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I have known several radio sales managers who have personally purchased advertising schedules on their own station. It’s not that they had anything specific to advertise; they were just a few dollars short of a revenue bonus which amounted to a lot more money than the ad schedule they had to purchase. It was a […]

Ted Williams: Great Voice, Bad Marketer

January 12, 2011

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I promise this is the last time I mention Ted Williams, the homeless man with the huge voice, but when I was writing Monday’s post something caught my eye. Williams may have a great voice, but he’s a lousy marketer. Take a closer look at the sign he was holding. Someone might have discovered him a […]

What’s The Occasion?

January 5, 2011

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I don’t want to bruise your ego but there’s an important bit of reality I want you to face up to because until you admit you have a problem you’ll never get better. Here goes: Your show is NOT more important to your listeners than getting to work on time, a meeting with their boss, a call […]

What The Simpson’s Couch Means to You

December 2, 2010

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Insomnia Sucks! I like to sleep! But every so often I go through a stretch where that doesn’t really work. Oh I’ll be plenty tired at tomorrow night’s poker game but sleeping from Wednesday night to Thursday, not so much. Being up at 1 a.m. I found myself watching an old South Park re-run that had an interesting […]

A Whole Lot of Learning

December 1, 2010

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Arbitron is making their annual Client Conference, which used to be known as the PD Fly-In, available online for the first time next Tuesday and Wednesday (December 7-8). What used to be a fairly exclusive event because you had to be able to leave the office for several days and pay not only the registration […]