Browsing All posts tagged under »Arbitron«

How One Man’s Hero is Another’s Annoyance

June 1, 2012

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I recently had an interesting conversation with Arbitron’s Jon Miller, author of the column “Not Your Average Quarter Hour” (shameless plug for a project I have some peripheral involvement with), about, of all random things, Guy Fieri the host of “Diners, Drive-ins and Dives” on the Food Network. Regardless of how we got on the […]

Ratings Bias and Social Media

March 22, 2012

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Everyone who’s been on the air at a commercial radio station should have, at some time, had the concepts of Ratings Bias and Ratings Distortion explained to them.  If you aren’t familiar with the terms someone clearly neglected your education. In a nut shell, the two boil down to doing anything that will affect the ratings process. That could […]

Mission Impossible: The NAB Radio Show Day 1

September 15, 2011

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The National Association of Broadcasters (NAB), in conjunction with the Radio Advertising Bureau (RAB), kicked off their 2011 Radio Show today here in Chicago. This clandestine meeting of upper-level executives and radio sales types undoubtedly represents the most suits per square foot of any radio-industry related event. Talent and programmers are few and far between. Most […]

Remember, Ratings Success is About Occasions

July 5, 2011

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(This post originally ran in January following the Arbitron Client Conference that had taken place in December. It details a very important concept about how to get great ratings so I felt it was worth re-visiting. I will return with new posts on Monday July 11.) I don’t want to bruise your ego but there’s […]

Would Your Audience Be Sad if You Broke it Off?

May 25, 2011

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It’s not you, it’s me. That’s what Oprah is saying today to her significant others; the women (and some men) she’s  been dating five days a week for the last 25 years.  They’ve shared so much; laughter and tears, highs and lows, it’s no surprise that women (yes, and some men) across America will feel heartbroken today after […]

Radio’s Role in the Zombie Apocalypse

May 20, 2011

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Bar the studio door! You may be humanity’s last hope for information and entertainment if the zombie apocalypse comes during your show. I’ve always recommended stations have emergency plans in place to deal with your garden variety catastrophes; your tornadoes, wild fires, floods and the like. But now the Center for Disease Control — yes, that  Center for […]

Seinfeld Vs. Burger King: The Value of Portion Control

May 6, 2011

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Jerry Seinfeld is making his first foray onto the Web with the launch of JerrySeinfeld.com. The site will feature an archive of performances from across the entirety of his stand-up comedy career; three clips at a time.  The limited content is not because he’s short on material. According to a New York Times article Seinfeld has combed through his personal vault […]

The Streamers are Coming!

April 13, 2011

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With all due respect to Glenn Beck, at the moment I feel a bit like Paul Revere. I just looked up at the window of the Old North Church and saw three lanterns. How did that go again? One if by land, two if by sea, three if by stream. Two separate research project in the last […]

Arbitron and Edison: To Infinity and Beyond

April 6, 2011

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Arbitron and Edison Research have released the topline results of their 19th Infinite Dial research study. The series, which dates back to 1998, is one of the longest running, continuous studies of how the internet and other digital platforms have impacted media consumption. While I can’t say there were any major revelations in the presentation […]

Good Insights from Coleman Insights

April 4, 2011

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The team at Coleman Insights recently released a list of 10 suggestions for programmers moving  from a diary market to one with PPM. Since imitation is the most sincere form of flattery and larceny is the most sincere form of imitation, I’ve stolen four that are just as applicable to any airtalent trying to build their show.  Root all of your thinking first and foremost […]