Browsing All Posts filed under »technology«

New Year, New Vision: Revisiting Clear Channel’s DeRegulation Dreams

January 2, 2012

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This post initially ran on October 27 just after Clear Channel made some pretty sweeping cuts in the programming departments of many smaller market stations. As more centralized programming will undoubtedly be a recurring theme in 2012 I thought it was worth revisiting. New posts will return to Free Estimates: the Talent Mechanic Blog tomorrow. Let’s […]

The Power of Great Audio: A Christmas Carol Excerpt

December 23, 2011

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As many of you know, a big component of my business at Talent Mechanic is coaching podcasters and I would like to introduce you to one of my clients; Mark Seinfelt. Mark is an excellent writer who has published several novels and has a true love and passion for the written word. His show, “Word Patriots,” […]

The Olympics Overlook Radio

November 29, 2011

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According to the Radio Advertising Bureau’s “Radio Marketing Guide,” our medium reaches 92.2% of all 12-24 year-olds each week. Someone should forward that slide to the International Olympic Committee (IOC). A recent New York Times article details how the IOC is launching a new campaign aimed at raising awareness of the games amongst 12 to 19 year-olds. The campaign uses television and, “social […]

The Best Hot Wheels Car Ever

November 28, 2011

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Hot Wheels have come a long way from the days of orange, plastic track. Take, for example, the Hot Wheels Video Racer, a Hot Wheels-sized car with a micro video camera inside ( If you had Hot Wheels cars as a child, click the link and watch the trailer. You will be jealous.). The car is essentially a miniature […]

Searching the Matrix, Or Why Siri Wouldn’t Make A Good Airtalent

November 8, 2011

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Everyone, or at least my poker buddies, are all abuzz about Siri, the new voice-activated iPhone personal assistant app. As I wrote in this post a few weeks ago, I think Siri is a fascinating development. However, underneath the packaging, Siri depends on an algorithm just like every other search engine or recommendation feature on the web. […]

Jonathon Brandmeier is on TV, Why Aren’t You?

November 4, 2011

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Apparently long time Chicago-area radio and television columnist Robert Feder is an insomniac. I can’t image what else could explain the recent item in his column about Jonathan Brandmeier’s new television show, appropriately and succinctly titled “Brandmeier,” which airs on the Chicago NBC affiliate on Friday night/Saturday morning at 1:05 am after Carson Daly. I guess it’s possible he […]

Clear Channel’s New Vision: Deregulation Dreams Realized

October 27, 2011

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Let’s take a second and put yesterday’s Clear Channel cutbacks and today’s National Programming Platforms Team announcement in historical perspective. It’s been 15 years since the Telecommunications Act of 1996 and we may finally be seeing the vision of deregulation being fully realized. Here’s a history lesson for those of you who don’t remember: The Telecommunications […]

Tivo Timewarp: How :08 Seconds Became a Lifetime

October 4, 2011

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First Tivo revolutionized the way I watch television. Then it altered my perception of time. Seriously. Hear me out. Tivo has a back button that rewinds the show you are watching by eight seconds. Look down during the Lion’s miraculous comeback and miss a Tony Romo interception? Hit the back button. Didn’t quite hear the crucial admission from the murder suspect […]

Hold It Right There! Drop the iPhone and Back Away Slowly

September 8, 2011

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Imagine the horror! You find yourself trapped in a world with no Facebook, Twitter, email or text messages. No internet connection, no laptops, no tablets, no smartphones. Not even an old Motor0la Razr anywhere. You are completely cut off, unavailable… unplugged. It actually sounds kind of nice doesn’t it? The Marriott Renaissance hotel in Pittsburgh thinks so. They are offering a special […]

Facebook or Twitter? Feedback or Attention?

July 28, 2011

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Here’s a nugget I picked up from an article about effective blogging, “blog posts that are shared on Twitter have more page views, while blog posts shared on Facebook have more comments.” Assuming this logic holds true for more than just blogs it’s worth keeping in mind when you post content for your show. If you want […]