Browsing All Posts filed under »PPM and Ratings«

Famous Lies: The Check’s in the Mail and Q101 Needs Facebook Fans

September 19, 2011

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Sayings like “The check’s in the mail,” “This will only take a minute,” “It’s not me it’s you,” or “I’ll pay you back on Tuesday,” don’t work well in the world of social media where rule number one when it comes to marketing is, “be honest.” This is not revolutionary advice. Discussions of the value […]

Your Advantage Over Playstation, Verizon and Home Depot

September 12, 2011

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Every host should see this short video from Lithium, a company that helps national brands build their social media presence. As a host you can already do everything this video suggests without paying Lithium or any other service. You can turn “likes” into “loves” and “wants” into “craves.” You can tap into people’s passions and make them […]

Blog Posts, Breaks and Women’s Skirts

August 31, 2011

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A couple of days ago I noticed an entry on the Marketing Sherpa blog addressing the age-old question, “how long should a good post be?” As a program director I can’t count how many times I’ve been asked how long a good break should be. Regardless of format, style or talent I’ve always given the same answer: […]

Royal Family Upheaval: Cash is Now Queen

August 26, 2011

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Traditionally, during any discussion of radio contesting, it seemed like an FCC requirement that someone in the room utter the words, “cash is king.” Now, according to a new study of more than 2000 women all of whom are radio listeners, it appears cash is queen too. The study by Alan Burns and Associates uncovered a notable shift in […]

Relationships, Customers or Listeners: Effective Communication In Three Steps

August 19, 2011

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When you boil it down, being a host of any sort — radio show, podcast, event or anything else — is all about being an effective communicator. That’s why I found this quote from  a New York Times interview with Pegasystem’s CEO Alan Trefler so interesting, “I think people also overestimate their ability to be understood.” Trefler isn’t […]

Peter Lik is Ruining the Weather Channel

August 16, 2011

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I am quickly growing to hate Peter Lik. According to his Web site, Lik “Sits at the summit of landscape photography.” He is, “World-renowned, highly awarded, and [boasts]  a huge international following.” I’ve never met the man and I have no interest in landscape photography. I’m growing to hate him because of his Weather Channel show […]

Congrats Chris Clare, Thanks Jaye Albright

August 11, 2011

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I really should have written this post last week but in my pre-Lollapalooza frenzy, I got distracted. Congratulations to Chris Clare (seen here holding up the we’re number one finger) and the team at Cat Country 98-7 in Pensacola who beat their direct competitor outright for the first time in the most recent ratings book. […]

My Rock and Roll Fantasy Involves Draft Picks

August 4, 2011

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Yay! Football is back! They avoided the lockout and the season is on the way. Wait What? The season is on the way?? Brace yourself, football season starts in just over a month. That realization, along with the emails from friends and family asking whether we are going to have a fantasy football league this […]

You Need a Social Media Plan

August 2, 2011

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I’m willing to bet there isn’t a host in America that isn’t getting some pressure — from a program director, consultant or even a Talent Mechanic — to incorporate more social media into your show. Whether you are considering diving in or are already swimming in the turbulent social media waters, this article by Jim […]

Your Station Isn’t Worth Moving Online

July 27, 2011

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Yesterday’s post contrasted the way two cancelled ABC soap operas are continuing as online-only shows with how broadcasters handle moving radio brands to the web. The soap operas are going to continue with their full production value intact while radio stations that move online generally end up as stripped down jukeboxes. I suggested that, like the soap operas producers, broadcast companies could […]