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Ideas for radio hosts looking to improve their on-air performance
Browsing All Posts filed under »On-Air Content«
What Your Listeners Want From You
Direct from the 2012 Jacobs Media Tech Survey which compiled responses from more than 57,000 listeners across a variety of stations in all formats from the United States and Canada comes some insight about why listeners turn on the radio that every host should be aware of: More than 37% mention wanting to get in a better mood Nearly 33% say radio keeps them company. Over […]
No Post Today
May 15, 2012
I’m not writing a blog post today. The inspiration to not write a post came from a Marketing Profs article with tips about how to break out of a slump like slugger Albert Pujols recently did. You see I’ve been struggling a bit lately to come up with content and I couldn’t help but notice suggestion number four, “Get Some […]
The Power of Getting to the Point
May 11, 2012
In a post last week I highlighted an article about an ESPN contributor who was a con artist as an example of how not to do a break. The article started from the very beginning of the story and proceeded for thousands of words without ever giving me any reason to really be interested in what was happening. Yesterday, […]
A Formula for Your Breaks
May 10, 2012
The fact is a lot of us got into radio to avoid one thing… math. But don’t panic when I bring up the idea of a formula for your breaks. I promise it will all be in english and won’t involve trains leaving different cities, traveling in different directions at different rates of speed. I […]
Audience Limiting Decisions
May 8, 2012
I used to work with a sales manager named Chad Haldeman who often joked about not making a C.L.D. – Career Limiting Decision. You know screaming at the boss or going on the air drunk; things that could get you fired. As a host it’s also possible to make a A.L.D. – audience limiting decision […]
Your Weekend Assignment: Go to the Movies
May 4, 2012
This is a chose your own adventure blog post. If you are excited about “The Avengers” coming out this weekend and already plan to see the movie you can skip to the cool video at the end of this post. If you aren’t planning on seeing the movie read on: Here’s the deal: you should […]
Talk to Listeners Like They Talk to Each Other
May 3, 2012
“Today is the tomorrow we worried about yesterday.” Edith Bunker – All in the Family That line, a personal all-time favorite, is what came to mind when I read a Nieman Journalim Lab article about the Boston Globe changing its policy on the use of words like “yesterday” or “tomorrow” by replacing them with the appropriate day of […]
Spare Me The Build Up – Start with the Point
May 2, 2012
Earlier today, I saw that my friend, and former Q101 co-worker, Alex Quigley had posted a deadspin.com storywith this headline on his Facebook page, “Is An ESPN Columnist Scamming People on the Internet?” Being completely self-absorbed, I thought it might have something to do with the robo-journalism post I wrote last week; maybe someone had discovered ESPN […]
Talent Mechanic.Com: Free Estimates 
May 21, 2012
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