Browsing All Posts filed under »communicating«

No Post Today

May 15, 2012


I’m not writing a blog post today. The inspiration to not write a post came from a Marketing Profs article with tips about how to break out of a slump like slugger Albert Pujols recently did. You see I’ve been struggling a bit lately to come up with content and I couldn’t help but notice suggestion number four, “Get Some […]

A Lesson From Martha Stewart About Your Show

May 14, 2012


Whether you love Martha Stewart or hate her, you have to give her credit, the woman has been very successful. So I was intrigued by a recent Future Buzz article on lessons marketers can learn from her. Out of seven lessons, one that stood out to me had the headline, “Tap the Innovation Crowd” which focuses on how Stewart […]

The Power of Getting to the Point

May 11, 2012


In a post last week I highlighted an article about an ESPN contributor who was a con artist as an example of how not to do a break. The article started from the very beginning of the story and proceeded for thousands of words without ever giving me any reason to really be interested in what was happening. Yesterday, […]

The Wrong Way to Mix Baseball with Social Media

May 7, 2012


This weekend I was watching the Cubs play the Dodgers — OK I was dozing on the couch while the Cubs game happened to be on — when I heard the announcers read a promo for the Cubs first ever, “Social Media Night” at the park. Curious, I went to the Cubs Web site for […]

Your Weekend Assignment: Go to the Movies

May 4, 2012


This is a chose your own adventure blog post. If you are excited about “The Avengers” coming out this weekend and already plan to see the movie you can skip to the cool video at the end of this post. If you aren’t planning on seeing the movie read on: Here’s the deal: you should […]

Spare Me The Build Up – Start with the Point

May 2, 2012


Earlier today, I saw that my friend, and former Q101 co-worker, Alex Quigley had posted a storywith this headline on his Facebook page, “Is An ESPN Columnist Scamming People on the Internet?” Being completely self-absorbed, I thought it might have something to do with the robo-journalism post I wrote last week; maybe someone had discovered ESPN […]

Be a Curator for Your Audience

April 13, 2012


If you think of a curator as being an old librarian telling you to hush or socially awkward museum worker talking about the unique forms of ink used in the 1700’s to paint pictures of trees you need to think again. With so much information being posted online everyday, curating is being redefined by people who  filter […]

Vulnerability and Gratitude: Two Ways to Endear Yourself to Listeners

April 10, 2012


Back in December I wrote a post about how several smart people had told me that vulnerability is an important and effective way for hosts to bond with their audience and build lasting connections. Here’s a great example: According to Robert Feder’s Chicago Media column popular Chicago sports-talk host Dan McNeil has returned to the air on WSCR […]

Cmon! Make a Video. Everybody’s Doing It.

March 28, 2012


I’ve already written a couple of posts talking about how hosts should be creating video content to augment their on-air efforts. You are out of excuses. There is a video camera in everyone’s phone, you can download free easy-to-use editing software for nearly any device you own and YouTube is readily available for you to post the content […]

The Only Fatal Flaw is One You Don’t Admit

March 23, 2012


This is a great quote, “Human nature dictates that people have a hard time genuinely connecting with, being close to, or really trusting other humans who (pretend to) have no weaknesses, flaws, or mistakes” This amazing quote is from a article called “Flawsome.” The gist of the article is about how consumers no longer expect brands to be flawless. […]