Browsing All Posts filed under »advertising«

The Future of Advertising?

May 11, 2011


Over the last week I’ve noticed two interesting developments that could have long-term effects on advertising driven media. Or they may just fade away. I’m really not sure which. Regardless they are certainly food for thought, especially for creative people who are good at generating content. The first is paying people to watch ads. Facebook recently […]

If Thor Can Learn His Lesson, Why Can’t Social Marketers?

May 10, 2011


The basis of the story in Marvel Comics’ newest super-hero epic Thor is the age-old adage that pride goes before a fall. Thor, the thunder-god, is set to take over the throne in place of his father, King Odin, when his pride gets the better of him and he does something stupid; he nearly starts […]

The Greatest Radio Show Ever Sold

April 20, 2011


This Friday, “Pom Wonderful Presents the Greatest Movie Ever Sold,” the new Morgan Spurlock documentary film that examines the phenomenon of product placement will be released. As part of the movie’s debut, the city of Altoona, Pennsylvania agreed to sell Spurlock naming rights  to the city for 60 days beginning April 27. For a mere $25,000 […]

Gene Simmons’ Tongue on Your Junk

April 8, 2011


I apologize if I’m a little late to the party on this one, but in case this story got past you, there is a new line of condoms from the band KISS that feature Gene Simmons face and legendary tongue printed on the actual condom. Not the packaging or the wrapper, the condom itself. Released in conjunction with […]

I Want a Lap Giraffe

March 30, 2011


If you have been watching the NCAA Men’s Basketball Tournament over the last two weekends you have undoubtedly seen this commercial a number of times: The best part of the spot, by far, is the miniature giraffe working out on the treadmill and eventually cooling down with a towel draped over its neck. However, the […]

Embrace the Placement

March 8, 2011


I’m an unabashed fan of the NBA Slam Dunk Contest. Over the years critics have pronounced the contest dead saying there are no new dunks to be attempted. Then creative athletes like Dwight Howard and Blake Griffin find ways to bring it back.  Yep, I said it: Blake Griffin. I think his winning dunk in this year’s […]

Lessons from Woody and Buzz

February 25, 2011


A recent Mashable article details the social media campaign Disney/Pixar employed to build buzz amongst 20 and 30-somethings for the release of Toy Story 3.  They did some very interesting things that might be easily stolen, er I mean borrowed, by radio station or host looking for new ways to reach the audience. They started […]

Who’s Rallying the Loyal Loopers?

February 11, 2011


If you don’t already know him, let me introduce you to the original Joey Baggadonuts. He got semi-famous on this television spot that originated in Chicago for WLUP, better known as 97.9 the Loop: Quirky marketing, back when stations had marketing budgets, and big personalities were the hallmarks of this legendary rock station. Now with […]

An Idea from the High Life Guy

February 7, 2011


I love the Miller High Life guy. I think it’s a great character and a brilliant way to position that brand. Miller has really done an exceptional job of using the character without abusing the concept and wearing him out. His  latest mission is focused on the idea that companies are paying millions of dollars to sponsor […]

When the Rolling Stones Retire

January 31, 2011


It will happen someday. Mick, Keith and the gang will eventually hang it up.  For that matter so will most of the top grossing touring acts of the last decade. According to a report by Deloitte Touche Tohmatsu Ltd., 40% of the revenue generated by the top 20 touring acts between 2000 and 2009 went to artists who are now in […]