Oh! Carolina

Posted on June 29, 2012


It’s always encouraging to hear the same things I’ve been trying to say day after day echoed by someone else whose opinion is noteworthy.

For example, in this week’s Billboard Top 40 Update I interview Carolina Bermudez who, after seven years on-air as co-host of the syndicated Elvis Duran Morning Show is moving on to a morning TV gig.

Think of it as an exit interview where she was kind enough to share thoughts on what she’s learned over the years about what it takes to be a great host.

Here’s a few of her observations:

  • “If you’re doing morning radio you can’t be anyone other than yourself. You have to be willing to expose it all; the good, the bad, the ugly, the embarrassing, everything.”
  • “Pretending to be someone else or guarding certain things about your life is cheating you and your audience and it keeps you from establishing that powerful connection that will make them feel as if they can’t live without you.”
  • “I personally connected with [the listeners] every chance I got. Whether through emails, tweets, Facebook or appearances in each market it was great to see who I had the privilege of waking up every morning.”

You can read the rest of Bermudez’ comments including her thoughts on how to build a radio career here.