Time to “Fun Up” Your Show

Posted on June 12, 2012


Being the big sci-fi dork I am I loved the Volkswagen “Little Vader” commercial that debuted during the 2011 Superbowl.

Now it turns out that Max Page, the 7-year-old who played the crucial character in the spot, has to have open heart surgery to fix a hole in his heart and replace a pulmonary valve. Apparently the young man has been using a pacemaker — which is somewhat ironic considering Darth Vader was part man and part machine — and now has to go under the knife.

Ad Week recently ran a great story about Page, who is an ambassador for Children’s Hospital, and how he is dealing with this impending surgery that I highly recommend taking a moment to read. It talks about his fears and being disappointed that the summer would be about recovery instead of golfing and baseball.

The best part of the article talks about how one night Page and his mom talked about focusing on what he would be able to do while he recovers from the surgery and how it led to deciding to “fun up” their house. According to the article:

So we went and got Els (Max’ brother) out of bed and spent the next hour redesigning each room with a theme, special rules and secret codes. In the Library (Els Room) we have to read with flashlights. On Whisper Lane (the hallway) you have to whisper. Going up the stairs you have to sing “Take me out to the ball game”.

Such a great example of just letting your imagination run wild.

I say try it with your show. Don’t necessarily jump on the air and do it but try to re-imagine every piece of your show; production, content, features in all new and completely different ways. Don’t forget to include new rules and secret codes.

You might just come up with something that will stand out from every other show like a seven-year-old in a Darth Vader mask did.