What Your Listeners Want From You

Posted on May 21, 2012


Direct from the 2012 Jacobs Media Tech Survey which compiled responses from more than 57,000 listeners across a variety of stations in all formats from the United States and Canada comes some insight about why listeners turn on the radio  that every host should be aware of:

  • More than 37% mention wanting to get in a better mood
  • Nearly 33% say radio keeps them company.
  • Over 25% listen to escape the pressures of everyday life.

That’s a great filter for any host to use. Take the time to consider if the content you are providing is doing any, or hopefully all, of those things for your listeners. If not, you might be making a mistake.

Of course, if you aren’t sure you could always hire a good mechanic to help.