Could You Work at

Posted on April 4, 2012


I just discovered a site that features four channels of programming described as interactive digital magazines with live radio streams.

The channels have unique names like “#allin,””Meta,” “Downhome” and “Indigo” and, while they parallel familiar radio formats, have their own unique spin. In addition to music each channel features articles and content relevant to the target audience.

What really caught my attention was this posting on the jobs page, “GoRadio seeks motivated individuals to conceptualize, plan, launch, and manage cutting-edge on-air and online properties in the artisan/design, glam pop, badass/geek, and country/Americana categories. We’re looking for dedicated personalities with an original approach, authentic passion, wit, and charm for their content category.”

Here’s what they say the ideal candidate will have, “prior experience initiating, creating, and maintaining personality-driven online content and multimedia features for an established website.”

That includes, “killer contacts, SEO competency, an understanding of analytics and user experience, and the ability to identify influential people, partners, trends, and music that speaks to an audience and breaks through a competitive landscape.”

Think you could work there? Here’s the list of skills they are looking for:

  • Bachelor’s degree or related field or equivalent training and/or experience.
  • 3-5 years professional Web content experience.
  • Participant of social networking platforms including Tumblr, Twitter, Facebook.
  • Familiarity with CMS systems, HTML, Photoshop, audio/video editing tools.
  • Proven ability to exceed listener/audience expectations.
  • Strong people and communication skills as well as product/marketplace instincts.
  • Ability to multi-task and work in a deadline-oriented environment.
  • Hybrid on-air and editorial skills a.k.a modern-day radio personality are a plus. Podcasters welcome.

That’s a good checklist for the host of the future.

It’s only a matter of time until more opportunities for hosts that can handle being true multi-media presenters. Having a resume with a majority of these skills would be a pretty good step toward grabbing one.