Pinned: What Your Audience Really Cares About

Posted on March 19, 2012

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Here’s something worth considering before you start your show prep today.

According to a Mashable.com article, the business intelligence firm RJ Metrics has compiled the top ten categories people are creating boards for on the hottest new social media site going; Pinterest.

These are topics people are interested enough in to compile articles, photos and other materials in an organized manner to share with their friends and family.

I’m not saying this should be all you talk about but maybe there is a connection to be made with your audience through topics other than movie stars and gossip.

  1. Home (17.2%)
  2. Arts and Crafts (12.4%)
  3. Style/Fashion (11.7%)
  4. Food (10.5%)
  5. Inspiration/Education (9.0%)
  6. Holidays/Seasonal (3.9%)
  7. Humor (2.1%)
  8. Products (2.1%)
  9. Travel (1.9%)
  10. Kids (1.8%)
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