How Online Superfans are a Lot Like P1 Listeners

Posted on February 16, 2012

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I Said Super Fans Not Super Friends

You know an article is good when the “bonus tips” at the end are worthy of a blog entry.

If you want to read a good piece on using social media to market and expand your brand check out “5 Ways Brands Create Superfans” from iMedia Connection.

As I read it one thing that struck me is how similar the techniques for creating Superfans in social media are to cultivating P1 listeners for your show. You know what they say, the more things change, the more they stay the same.

The article ends with a simple list of eight “extra” suggestions for creating Superfans of your brand, five of which I’ve posted below and added my thoughts to. Some are relevant to your on-air efforts, some to your online efforts, most are germane to both.

  1. Tap into people’s emotions: This is what radio is all about. You need to be honest and vulnerable both on the air and on social media. If you talk at people they aren’t going to be engaged. If you talk to them and tap into their emotions they will be fans forever.
  2. Long and boring don’t go viral: They also kill PPM numbers. Tight and focused works on the air and on social media.
  3. Reach out to influencers: Too few talent do this. Build a network of experts and notable people in your market you can call on to discuss major issues. Share content with them so you get additional insights for your show (and your social  media feeds) while scoring reciprocal exposure through their channels.
  4. Make it easy to share: Make sure the best parts of your show being posted online for people to enjoy and share on-demand.
  5. Use gaming techniques: Radio has always been excellent at fun and games. Now it’s time to include your social media platforms in the action. You can post content hints to Facebook and Twitter and reward people who play along online with special prizes.
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