Comedy Central Takes Reqests, Radio Doesn’t

Posted on January 23, 2012


Comedy Central knows how to take requests.

According to a Mashable article, as part of “Stand Up Month,” the network launched a Facebook app allowing viewers to watch clips of comedians and vote for which one’s special will air each Friday at 9pm ET throughout the month of January.

Okay, Friday night isn’t the biggest night for TV viewing, but we are still talking prime time and the slot is right before a new special from a headline act.

Radio, on the other hand, has no idea how to take requests.

We hide behind playlists instead of being willing to let the listeners participate in the process of selecting the music.

Seems odd to me.

The requests Comedy Central is taking last an hour at a time. The requests radio could take last five minutes.

It would be so easy for radio to give listeners just a bit of control:

  • Web polls
  • Text voting
  • Email surveys
  • Good old-fashioned phone calls

There are numerous ways to use listener voting to not only give listeners input but also market your show or the station. If you need a few suggestions let me know.

In the meantime I guess I’ll watch Comedy Central instead. They let me participate in the programming.