Did You Ask Questions or Provide Answers After the Jerry Sandusky Interview?

Posted on November 22, 2011

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Last week I posted a Team Coco video of TV news shows covering the announcement that Conan was planning to perform a gay wedding on his show.

The video shows a multitude of stations all reading the exact same copy which probably came directly from the press release O’Brien’s team sent out.

That was a fun example of how so many shows don’t add anything unique to the discussion of current events.

This example isn’t as much fun.

The day after former Penn State assistant coach Jerry Sandusky’s surprise interview with Bob Costas I heard a number of different shows discussing it.

Everyone had audio clips to play; no one had anything to say.

Here’s what I heard on every show:

  • Doesn’t he sound like a pedophile?
  • Why would he grant an interview?
  • Didn’t Bob Costas do a great job considering he reportedly had only 15 minutes to prepare?

Those are all questions and they were mostly followed by nothing but a lot of speculation.

Here’s what I didn’t hear:

  • An expert on voice analysis talking about Sandusky’s answers.
  • A legal expert talking about how the interview could affect jury selection at a trial.
  • A child psychologist discussing how to talk to your children about the issue.

Any of these would have provided answers instead of just asking more questions and would have left your listeners smarter than they were before they tuned in to your show.

Which do you think your audience wants to hear: questions or answers?

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