Apple vs. Microsoft: The $12 Billion Difference

Posted on November 16, 2011


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For anyone who doesn’t think that having a good product, or in a host’s case good content, isn’t the most important factor in being successful should carefully consider this staggeringly insightful quote I came across in Fast Company:

“Apple spends $5.5 billion on marketing, while Microsoft spends $17 billion. Whose brand is stronger?”

Think about it; product, or in your case content, is what really matters.