Conan O’Brien Proves My Point

Posted on November 9, 2011

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Sometimes I feel like the proverbial broken record when I talk about the importance of having your own unique views and observations about the topics you discuss on your show.

I feel like I say it over and over again; the best way to build listener loyalty is to provide content they can’t find anywhere else.

Just when I think I couldn’t possible cover this topic in another blog post along comes Conan O’Brien with this reminder about the sheer number of media outlets that don’t do anything unique to grab their listener’s attention:

Please, I’m begging you.

Don’t be like these news anchors.

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