What Do Traffic Directors and Cookie Monster Have in Common

Posted on November 2, 2011

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Can you tell me which one of these really exists: Santa Claus, Traffic Day, the Easter Bunny, a stable job in radio?

It’s not a trick question, today is actually Traffic Day according to the Traffic Directors Guild of America (which really does exist).

Of course it’s also “Cookie Monster Day” and “Plan Your Epitaph Day” but that’s beside the point.

What’s important is that being a radio station traffic director is a thankless task so do something nice for them this one time. Buy them lunch or, in the spirit of Cookie Monster Day, drop off some cookies. At least just stop by their desk and wish them a happy traffic day.

Okay, my work here is done.

I’m off to work on my epitaph.

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