Say Thank You — and Mean It

Posted on October 11, 2011


It’s a dance as old as civilization itself.

A mother tell her child to “say thank you.”

The child mutters a perfunctory “thank you” without ever losing focus on the new toy, piece of candy or whatever they are supposed to be thanking someone for.

In this respect — and many others — a lot of hosts are just like little kids, they say thank you but it doesn’t sound like they mean it.

I hear it all the time, “I’m (fill-in your favorite cheesy airtalent name here), thanks for tuning in. Coming up on the show today…”

Listeners don’t really even hear you say it because you don’t sound like you mean it.

Try this: once a day take a minute and really thank your listeners. Tell them how much you appreciate them tuning in.

And while you are at it post a note on Facebook and send out a Tweet thanking a few of your friends and followers by name.

If nothing else it will make your mom proud.