I Have No Alternative (Why I Miss Q101)

Posted on September 28, 2011

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There’s no great lesson in this post.

It’s just a simple, and admittedly anecdotal, case study about a listener who is consuming a lot less terrestrial radio than he used to.

That listener is me and the turning point was the demise of Q101.

Not because Q101 was groundbreaking, because it was consistent.

It was good to have on as I sat at my desk attempting to compose brilliant blog posts.

Now I find myself without a station that delivers a mix of music I can listen to for long periods of time.

To illustrate my dilemma here’s a snapshot of my choices at just after 3pm Monday:

  • 97.9 The Loop (Classic Rock): Yes “I’ve Seen All Good People”
  • The Drive (Classic Rock): Bob Seger “Her Strut”
  • 93 WXRT (AAA): Jimi Henrix: “Foxy Lady”
  • 101.9 the Mix (Hot AC): One Replublic “Good Life”
  • Kiss 103.5 (CHR): Britney Spears “I Wanna Go”
  • B-96 (CHR): Kesha “We R Who We R”

At 42 years old I’m a little younger than most classic rockers. I like it but still want some newer rock and alternative music.

It feels like there isn’t a Stone Temple Pilots song anywhere in my future let alone Rise Against and you can forget about Avenged Sevenfold all together.

And while I’m diverse enough to enjoy Britney and Kesha in doses, listening to CHR for any  length of time gets old pretty fast.

So now I listen to more Pandora and Slacker.

I will also stream alternative and rock stations from other markets but it’s just not as engaging.

The concert dates are all for another city and the content that replaces commercials in the stream is usually insipid and repetitive.

In the car I listen to a lot more satellite radio generally scanning up and down the spectrum of rock and pop stations looking for a song.

As I said, no great lesson here, just a look at how easy it is to displace even one of radio’s most committed consumers.

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