Royal Family Upheaval: Cash is Now Queen

Posted on August 26, 2011

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Traditionally, during any discussion of radio contesting, it seemed like an FCC requirement that someone in the room utter the words, “cash is king.”

Now, according to a new study of more than 2000 women all of whom are radio listeners, it appears cash is queen too.

The study by Alan Burns and Associates uncovered a notable shift in women’s priorities.

Previously, when asked what they needed the most, women said more time. Now, after years of an uncertain economy that has changed to more money.

I know what you’re thinking, “that’s great but my station doesn’t have any budget for cash giveaways.”

You never had a budget for time giveaways either.

There are plenty of ways to engage your audience on the topic of money:

  • Tips and Tricks: There are a lot of Web sites focused on tips for saving money. A couple of my favorite are The Consumerist and Daily Finance (the new home of Wallet Pop which I really liked). Look through their content and share the good stuff.
  • Daily Deals: If your station isn’t doing its own discount programs with advertisers subscribe to all the local Groupon-type emails and post them somewhere. You can even let listener’s do the work. Ask them to post good deals on your Facebook page.
  • Coupons: My good friend Michelle Matthews started a blog about coupons which led to her doing weekly hits on four morning shows in the five-station cluster where she is the OM. Learn more about Michelle’s Money Savers here.
  • Time is Still Money: Just because women’s top priority has shifted from time to money doesn’t mean their day is any less busy. Suggestions for saving time are still valuable and you can find a lot of them at Lifehacker.

Be a good resource for your audience and I’m sure they will show their gratitude, by tuning in more often.

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