A Formula for Facebook from Jacobs Media

Posted on June 27, 2011


Now in its seventh year, the annual Jacobs Media Tech Survey may be the most comprehensive look at the state of technology adoption amongst radio listeners possible.

Each year, participating stations promote the survey on their Web sites, through their email clubs and, more recently, through social media platforms like Facebook and Twitter.

This year that resulted in more than 20,000 respondents taking the survey.

At a recent Webinar, Fred Jacobs revealed many of the survey findings including a lot of interesting data about topics like Pandora, smartphones, social media and streaming.

One series of graphs that stood out to me detail the type of content listeners want to receive from you (and your station) via social media.

Since I firmly believe when you are on the air — and even when you aren’t — your Facebook and Twitter feeds should have a consistent stream of content, this information can help to maximize the content you post.

The number one requested type of information is concert announcements which 86% of respondents say they would like to receive. Second and third on the list are special contests for friends and followers and information about station events.

These are tough for an airtalent to have much control over. Either there are concerts, contests and events to post about or there isn’t. Use them if you have them but it can be difficult to create your own content in these areas.

After that is where the content you can control comes in. Music news (67%), artist information (61%) and information local happenings (61%) can easily be prepared as part of your show prep.

At the next level are interaction with the staff (53%), humor (53%) and pictures (50%). Clearly you can add these to what you are posting but in smaller doses.  

If you want to learn more about all the other juicy survey results visit the Jacobs Media Web site.