C’mon Dallas! Where’s the Love?

Posted on June 14, 2011

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There are so many good side-stories that grew out of the Dallas Mavericks defeating LeBron James and the Miami Heat to win the NBA championship.

For example: 

  • The team, including usually quiet star Dirk Nowitzki, usually loud owner Mark Cuban, cut loose at a Miami night club Sunday night where they danced and drank an $80,000 bottle of champagne with the championship trophy in tow. (Thanks to TMZ for having such great photographers)
  • The state of Ohio named the Mavericks honorary citizens for beating down King James.
  • Mark Cuban hinted that he might not order championship rings for his team claiming to have something else in mind.
  • And there’s always the fake coughing incident and James’ terrible remarks at the press conference.

These are the type of stories even non-sports fans enjoy. They may not want to hear analysis of Jason Terry in the pick-and-roll but this stuff is fun.

So imagine my surprise when I punched in to a number of different Dallas radio stations today and heard about none of it.

To be clear, I wasn’t listening to sports or talk radio and I didn’t tune in until middays had started.

But come on!

I checked out a wide variety of music stations in the market and heard the same production that runs every Monday.  

If it had been a game the Mavericks would have gotten their collective butts kicked by commercial-free music sweeps.   

Some hosts made mention of the win but only one really dedicated a good portion of his show to the subject.

No one talked about any of the stories I mentioned above.

I listened to Dallas radio most of the day and didn’t know the Mavericks were made honorary Ohio citizens until someone in Chicago told me about it.

And we wonder why listeners say radio isn’t relevant to their lives.

C’mon Dallas! Where’s the love?

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