Be Interesting or Be Quiet

Posted on May 18, 2011

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Bauer Media, which publishes a number of magazines including Mojo and Kerrang!, recently fielded its fourth Phoenix survey which looks at consumer opinions about the music industry.

One notable finding involves the use, or over-use, of social media outlets by artists. According to the report, “It’s all too easy to follow your musical icons on a minute-by-minute basis. There’s a consensus within the industry that this ease of access is leading to artists losing appeal more quickly.”

Especially with older fans, it appears the idea of 24-hour access to an artist makes them less special. It can tarnish the stars glow by removing the air of mystery. Especially when the stars tweet  about whatever stupid thought randomly passes through their brain.

For example Katy Perry recently sent her followers this gem, “What does it mean when you see the number 33 all the time? For instance, I’ve seen it over 7 times today.” 

It’s that type of post that makes a star seem less special and more like your crazy friend from high school who seems to think you care what he had for breakfast.

There are a couple of lessons in this for airtalent.

It seems obvious but I’ll say it anyway, tweets or Facebook posts with insipid content should be avoided. Radio hosts have even less star quality so use it wisely. Use this rule when considering a post about yourself: be interesting or be quiet.

You can apply the same rule of thumb to your show. If the content in a break is about you, it better be because you did something worth talking about. Otherwise shut up. Most of the time your life is just not that exciting.

Looking at this from a different angle, you have a great opportunity to help your listeners by acting as a filter for the overwhelming stream of content from artists and other stars. 

Follow the musicians, actors or whoever fascinates your audience and sort the interesting information from tweets like this Demi Moore gem, “Kind of digging soft curls with a side part. A good change from straight with a middle part?”

If you do a good job filtering out the ridiculous crap and relaying the worthwhile, interesting information it allows your listeners to spend less time following people’s twitter feeds and more time listening to your show.

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