Bin Laden Is Dead, How’s Your Show?

Posted on May 2, 2011

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Does Your Show Match With Your Audience?

On Sunday afternoon I wrote a blog post for today that I thought was pretty good; relevant, informative with a pretty unique viewpoint. Then last night President Obama announced that the U.S. Military has killed Osama Bin Laden.

Well that changes a few things for this morning. That post didn’t seem nearly as relevant. It will still be good content when it posts tomorrow morning but it felt strange for today.

I imagine that happened to a lot of hosts today who had prepped great shows before finding out about Bin Laden. If you struggled with your show today or are reading this prior to going on the air, here’s a few thoughts to help you, either now or the next time a major news story breaks.

Make it Local: Anyone who wants or needs details about the mission that resulted in Bin Laden’s death can find it online immediately from better sources than you. What CNN.com doesn’t have is coverage of how this news story relates to your community.

Utilize News Resources: If your cluster has a news/talk station don’t be afraid to ask for help. Talk with their anchors and reporters to see what local connections or information they might be able to share. If you don’t have a sister station that can help hopefully you’ve cultivated relationships with local newspaper or television news people. If you haven’t, it’s time to start doing so to be ready for the next time a big news story derails your prep.

Consider the Tone of the Day: A day of national pride might not be the time for partisan rhetoric. It also might not be the time for phone topics about relationships or recaps of the royal wedding. Be smart and adjust accordingly. If you aren’t sure what direction to go, ask for some guidance from your program director, consultant or, if all else fails, a good mechanic could help too.

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