I Still Want My MTV and So Do Your Listeners

Posted on April 15, 2011


On August 1 of this year MTV will be 30 years old so I think it’s safe to say video did not kill the radio star — which for anyone to young to remember is a reference to the Buggles song that was the first video aired on the channel known at the time as Music Television.

As it turns out, not only did they not kill us, radio probably owes MTV a beer or flowers for helping popularize and then abandoning the music video. That’s because, as it turns out, people still really like music videos and are watching them online.

According to a Nielsen Music survey six out of 10 adults have watched a music video online in the last three months. I’d bet that number might be even higher if more music fans knew about a consistent source of interesting videos.

Meanwhile you’ve been looking for good content that’s easy to find and interesting for listeners that you can easily post to your Facebook page. 

I think you see where I’m going with this.

Schedule one video link to post during each hour of your show. If you aren’t sure how to schedule Facebook status updates to post automatically check out this article from Tech18.com.

You could also consider specializing in a certain type of video: deeper cuts, underground music, live performances, or just big old honkin’ hits.

Pick songs that dovetail nicely with what you’ll be playing or talking about already so you easily give the postings a plug.