Take a Fresh Look

Posted on March 7, 2011


My wife the aspiring buddhist — we call her a BIT, Buddhist in Training — recently came back from a study class and told me about the idea of looking at everything as if you are seeing it for the first time. She explained that when you see something everyday you begin to take the details for granted. There is a picture in your mind that isn’t necessarily up-to-date.

I was reminded of that after a friend and loyal reader pointed out to me that I didn’t have any sort of social sharing buttons on my blog. She likes to share some of my posts with students in a class she teaches but that was more difficult than it needed to be which was probably cutting down the number of people who did share the content with other people; something that every blogger strives for.

Sure. I knew about share buttons. I’ve used them many times to share content I find interesting. So why weren’t they available on my blog? The simple answer is I have no idea. It was simply an oversight on my part. Buddha would say a failure to look at my blog as if I was seeing it for the first time.

Now apply that concept to your show. Consider everything: music beds, production elements, feature names, giveaways, prep services, all of it. Consider the cultural references you are using. If you are courting a younger audience and quoting 20 year-old movies you will sound old. If your audience is older you hopefuly are not talking too much about Beiber-mania.

As buddha suggests, try looking at it all as if you were building your show for the first time. It doesn’t necessarily mean you have to change everything. Just consider each element. Of course an actual fresh set of eyes can help too. Just let me know what you need.