Organize Your Social Media Efforts

Posted on February 22, 2011


Yesterday I mentioned a webinar put on by Verge Networks titled “5 Practical Ideas for Building Audience with Mobile Phones!” that had a lot of good suggestions including how to execute an inexpensive stealth contest on Facebook. In my opinion it’s probably worth 45 minutes of your time to visit their Web site and sign-up to watch the archived presentation. One of their stated goals for the call was to go beyond talking about how important social media has become to actually giving useful suggestions for how to use the platforms and I think they did a nice job.

One idea that really resonated with me was establishing a clock to organize your social media postings just like stations use a clock to schedule features and songs in an effort to maximize listening. This can help you move from posting a string of teasers about when the next chance to win tickets will be, which I see so many hosts doing, to delivering actual worthwhile content to your audience in an effort to become a valuable part of their daily routine.

It may sound like a huge undertaking but when you break it down it’s really pretty simple.

When you prep for your show there is always extra material that you simply won’t have time to fit in. It can be anything; extra artist information, current events stories, local news,  pop-culture. Instead of letting it go to waste, post it to your social media feeds as unique content for the listeners.

Start by deciding what types of information you have available and then commit to a schedule for posting. Start off simple, try just one story an hour. For example: commit to posting a pop-culture update at the top of the hour, a bit of local information at :15 after, format-relevant artist information at the bottom of the hour and a news-of-the-weird type story at :45 past. Then, as you finish your show prep, write these updates and schedule them. Most blog platforms as well as in several Twitter-related  programs like Tweetdeck have that capability (I actually wrote this post on Monday and scheduled it for Tuesday morning. Neat huh?).

That way the content flows throughout your show without you having to give it a second thought.

Add in your usual teases for ticket giveaways and guests and suddenly you have a lively steam of information during your show with very little additional work. You can even tease the content on the air to move listeners to your social media stream so they become regulars. IF they start watching your feed regularly they will see you tease what’s coming up on the show potentially bouncing them back to listening if there’s a day they haven’t tuned in. 

The final suggestion on the webinar was to commit to trying a new system like this for two weeks. According to Steven Ludwig, the president of Verge Networks, if you can stick with it for two weeks it will go from extra work to second nature and you won’t give it another thought.